We are talking about generating valuable content, not promotions, offers and coupons everywhere. Although we do not rule out that at some point in your campaign you can deploy dynamics and promotions to reward the loyalty of your followers, pure and simple sales should not be your standard discourse on social networks.
Social media users don't want to see billboards or magazine ads in their feeds , they don't want to see a sales catalogue. They want to see creative, engaging, entertaining, informative and useful content . The key will be to design a social media content marketing strategy in which you can subtly include your brand in some of your posts, to communicate how you help or solve your followers' problems.
Be more approachable and human
If there is a space to show your personality and be a little more informal, it is social media. Users use social media to chat, even the most shy can express their opinion on these platforms, they want to be heard (read) and you will only capitalize on this if you make sure to provide them with an atmosphere in which they feel confident and taken into account.
Speak in a relaxed manner. This doesn't mean you'll be less polite and helpful, it's just about being less formal and more approachable. Show that behind the company there is a team of people working hard to help them, people like them, who are not just a logo and a slogan.
Respond, converse, help
You must be aware of all the interactions that take place on each of your social email database lists australia profiles, and also encourage them. Motivate conversation with your users through messages that have a Call to Action (CTA), ask questions or surveys, comment and mention them. Help them when they have a problem, show that you are there attentive and listening.
[Tweet “Help your followers when they have a problem, show that you are there attentive and listening”]
It's important to monitor the conversations taking place across platforms, remembering that it's easier to join a conversation than to start a new one and attract people to it. Come up with creative ways that you can engage as a brand in these conversations, without coming across as intrusive or forcing your messages in any way.
Let's review. Content marketing is a strategy that allows you to get more out of your content, connecting with your target audience through relevant, valuable information and formats created based on their own needs. This exchange is a great way to build branding , positioning yourself positively among your consumers and making them value your brand more. Your content can help you communicate the values and purpose of your company in a more effective and less advertising-based way.
Joe Pulizzi, creator of the Content Marketing Institute, defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
According to a study conducted by Yahoo, 63% of users are more willing to buy a new brand if it has taken the time to share interesting content. Developing a content marketing strategy on social networks consists of using your profiles on these platforms to share valuable content according to each community, its needs, interests and the nature of each network, in order to define the most effective messages and formats in each case.
In this process, you must break down your sales objectives and translate them into concrete actions that you can carry out through content marketing on social networks . Then, adapt these actions into goals that you will develop on your social media profiles. This is a key chain that must integrate your global objectives with your more specific actions.