All about lead scoring in 2022

[Ehsanuls55]

Do you want to send the right content at the right time every time ? Set up a lead scoring process.

Do you dream of minimizing moments of friction with your potential customers and increasing your conversion rate? You know what to do.

Many of LaGrowthMachine's clients have implemented custom lead scoring methodologies, allowing them to accurately optimize their workflow.

The result: more reactivity for greater effectiveness.

What is lead scoring? How to measure and apply it? What are the automation tools for growth hackers and salespeople for a good lead scoring strategy?

Follow our guide to understand the process, learn how to implement it, and avoid missing out on potential deals.

What is lead scoring?
Lead scoring is a now widely automated process that allows you to accurately measure the progress of canadian cto cio email list your leads through a predefined buying cycle . This way, you can see at a glance what stage of the funnel (and what level of maturity) your lead is in.

How to effectively qualify potential clients?

We have written an amazing post that explains a very detailed process for using lead scoring for your B2B routine to get great results with your lead gen!

In this post, you will learn:

What are the best methods to qualify leads;
How and why to automate this process;
Some use cases and examples that have proven to work.
Its application allows you to determine the maturity of a lead and its suitability to your buyer personas, established when establishing your sales strategy.

What is lead scoring for? – Digidux
What is lead scoring for?
If you're reading this article about lead scoring, you're already familiar with the basics of inbound marketing and lead generation strategies.

If not, I invite you to check out our 2022 guide on everything you need to know about generating leads on Linkedin or another tool.

The best time to implement lead scoring is when your company has reached its growth or maturity phase.

At this point, you'll be receiving several dozen leads a week. Without proper follow-up, you risk becoming overwhelmed and losing customers.

To optimize your prospects' conversion rate, you must accompany them at each stage of the sales funnel.

At each step, you need to push content dedicated to them. This content should be suitable to renew your prospects' interest in your services. It can be a resource to check out, a follow-up email , etc.

You have to capture their attention and keep them on your site until they are convinced that you are the right solution to their problems.

If you trigger the purchase action too early, you will almost certainly lose the trust you have established with your potential client. If they are not yet ready to open their wallet or are not fully convinced that they need your services, you risk scaring them away.

That’s why it’s essential to identify the “warmth” of your leads. This is precisely what lead scoring is all about.