In 2023, about 85% of marketing professionals worldwide included social media links in their email footers, showing just how important this is. Now, you wouldn't want to stay behind, right? These links guide your audience to where they can interact with your brand, eg by following you on social media, reading your latest blog post, or checking out a new product. Relevant links help drive engagement and keep your brand top of mind across multiple platforms.Finally, the tone of your emails is just as important as the visuals and links you include.
A personal voice makes your messages feel more like a conversation than a marketing pitch. No matter if your brand is friendly, professional, or a bit quirky, maintaining a unified tone builds a stronger connection with your audience. It's about indian phone number list speaking their language and making them feel understood. When your readers feel like they're getting a message from a person rather than a company, they're more likely to engage and respond positively to your branded emails.
Check this out: Tips for maximum email engagement Tips and tricks to creating the perfect email brand identity Now that you know what brand identity exactly is, as well as what it details, let's check out the top tips and tricks to mastering your email branding: Define your brand voice Your brand voice is how you speak to your audience. Are you more chatty, formal, or somewhere in between?
Whatever the answer, there is one rule: keep it consistent across all your emails. This way, your audience knows it's you from the first line. Our expert tips: identify three adjectives that best describe your brand voice and use them as a guide in all your communications read your emails out loud to see if they sound like your brand's personality create a simple voice chart that outlines dos and don'ts for tone and language