Measuring and Analyzing, fundamental tasks of a Content Manager
Posted: Sun Dec 22, 2024 9:12 am
You should be able to determine which formats are most appealing or easy to digest for someone starting their research on a particular problem. Some examples in this recognition phase are:
Infographics.
Videos.
Blogposts
Guides.
Among other possibilities.
The Content Manager must define what type of content is most favorable to answer questions or clarify doubts that our contacts may have.
At this stage of consideration, some of the most popular formats are: webinars or case studies.
Content Management aims to convert readers into buyers ; that is, to create content that calls for action and that attractively shows the product that the company is offering.
Some content formats in this regard could be free trials or ROI (return on investment) reports.
Optimize and Track
This is where the Content Manager shows his talent
We have already talked about important premises when managing the content developed by a company aimed at selling a product or service.
That is, segmenting, defining formats, distribution channels and generating personalized content that meets marketing and sales objectives, taking into consideration the needs of our contacts.
At this point we must talk about the Content Manager in his task of optimizing all this previously curated content.
Since we are in the context of the Internet and digital indonesia number list marketing , we must take into account the variables of organic positioning and the rules of SEO (Search Engine Optimization).
This doesn't mean we should be slaves to keywords and please algorithms, sacrificing quality and value. Quite the contrary.
The Content Manager must have the ability to know how to optimize content for the Internet , without this being detrimental to the quality standards that our users need.
Finding a relevant keyword is essential for the good organic positioning of our content. An efficient Content Manager knows how to use these keywords naturally without becoming a robot repeating phrases.
Although some might think that the Content Manager's job ends here, the truth is that it doesn't. He or she enters a monitoring phase to determine whether users respond positively.
Another premise that answers the question of what a Content Manager is is the one that highlights their ability to perform qualitative and quantitative analysis of all the content produced by a company.
These functions respond to the need to measure all the necessary aspects to determine whether the content is achieving the desired goals.
In any process it is necessary to determine what works, what can be improved and what should be discarded.
When evaluating the content offered by a company, it is necessary to define what the conversion rate and return on investment are.
Below we present the main KPIs (Key Performance Indicators) that every Content Manager should manage.
Important Metrics that a Content Manager should take into account
Subscription rate: users who have registered after consuming certain content.
Bounce rate: percentage of users who arrive at a landing page and leave without completing the form, for example.
Social influence: the number of times a piece of content is commented on or shared by users.
Session depth: This is determined by the number of articles a user consumes in a single visit.
Cost per lead : If you are running an investment campaign, you must know how to measure the cost of each lead. This is equal to total leads divided by investment.
A Content Manager must also evaluate his or her team. For this reason, more specific metrics come into play to determine the performance of the content by author, even considering the topic and format individually.
Infographics.
Videos.
Blogposts
Guides.
Among other possibilities.
The Content Manager must define what type of content is most favorable to answer questions or clarify doubts that our contacts may have.
At this stage of consideration, some of the most popular formats are: webinars or case studies.
Content Management aims to convert readers into buyers ; that is, to create content that calls for action and that attractively shows the product that the company is offering.
Some content formats in this regard could be free trials or ROI (return on investment) reports.
Optimize and Track
This is where the Content Manager shows his talent
We have already talked about important premises when managing the content developed by a company aimed at selling a product or service.
That is, segmenting, defining formats, distribution channels and generating personalized content that meets marketing and sales objectives, taking into consideration the needs of our contacts.
At this point we must talk about the Content Manager in his task of optimizing all this previously curated content.
Since we are in the context of the Internet and digital indonesia number list marketing , we must take into account the variables of organic positioning and the rules of SEO (Search Engine Optimization).
This doesn't mean we should be slaves to keywords and please algorithms, sacrificing quality and value. Quite the contrary.
The Content Manager must have the ability to know how to optimize content for the Internet , without this being detrimental to the quality standards that our users need.
Finding a relevant keyword is essential for the good organic positioning of our content. An efficient Content Manager knows how to use these keywords naturally without becoming a robot repeating phrases.
Although some might think that the Content Manager's job ends here, the truth is that it doesn't. He or she enters a monitoring phase to determine whether users respond positively.
Another premise that answers the question of what a Content Manager is is the one that highlights their ability to perform qualitative and quantitative analysis of all the content produced by a company.
These functions respond to the need to measure all the necessary aspects to determine whether the content is achieving the desired goals.
In any process it is necessary to determine what works, what can be improved and what should be discarded.
When evaluating the content offered by a company, it is necessary to define what the conversion rate and return on investment are.
Below we present the main KPIs (Key Performance Indicators) that every Content Manager should manage.
Important Metrics that a Content Manager should take into account
Subscription rate: users who have registered after consuming certain content.
Bounce rate: percentage of users who arrive at a landing page and leave without completing the form, for example.
Social influence: the number of times a piece of content is commented on or shared by users.
Session depth: This is determined by the number of articles a user consumes in a single visit.
Cost per lead : If you are running an investment campaign, you must know how to measure the cost of each lead. This is equal to total leads divided by investment.
A Content Manager must also evaluate his or her team. For this reason, more specific metrics come into play to determine the performance of the content by author, even considering the topic and format individually.