Setting up DMARC, DKIM, SPF and MX records

[Ehsanuls55]

The four elements allow you to verify the authenticity of each email sent.

The more you have configured, the more other servers will trust you, improving deliverability for your open source email marketing.

This is something you should do before starting any email campaign.

Please read our guidelines on how to properly setup my Gsuite email domain.

Click tracking disabled
To track whether your posts are clicked, LaGrowthMachine generates an intermediary link that, when clicked, tracks the click and then automatically redirects you to the original page.

It's a nice way, but it's also easily identifiable by the email service without a custom vp safety email list tracking domain:

Without a custom tracking domain , the link is tracked using a common domain that many email services identify as spam, resulting in a low open rate.
With a custom tracking domain , tracking is done through your own domain, which, together with SPF and DKIM authentication, prevents your email from being identified as spam.
To avoid this, you need to set up a custom tracking domain.

Reduce the volume of emails sent per day
If you run one mass email campaign a day, your activity may look suspicious. In the long run, your email marketing campaign may end up in spam.

While you can start a big push for a few days, you should typically avoid sending more than 300 emails a day to maintain a good domain reputation.

At LaGrowthMachine we follow this rule religiously, we have even integrated it as a parameter in the reach limits of each user.

But don't worry, it's still an adjustable parameter , as you can see in this screenshot.

The more emails you set up to send, the more risky it is for your email domain.


How to improve your copywriting to boost your open rate?
If you've made all the technical adjustments but are still experiencing poor open rates, it's probably your copywriting that's failing.

Let's dive into the three elements you see when you receive the email before you open it

The identity of the sender: this is basically their name
The subject of the email
The preview: People often forget it, but it's also a key component to improving your open rate