Email marketing for centennials

Suraihanseo320 · Post by **Suraihanseo320** » Sun Dec 22, 2024 9:12 am

The attention span of new users is progressively decreasing with each generation. While millennials had 12 seconds, centennials now have 8 seconds. In other words, brands have less and less attention span. The importance of making an impact and leaving a good impression continues to grow, but it is also important to do it quickly and from the beginning.

Millennials are used to sensory overload. Being present on several platforms at the same time (smartphone, tablet, laptop, etc.), they need less time to filter the stimuli or information that reaches them.

Email marketing for millennials must convey the message clearly and quickly. Millennials are guided by their emotions and are used to making decisions very quickly. That's why email marketing for millennials must communicate in the same way they do: very quickly and visually.

Centennials are more receptive to short and frequent messages, always using the most intuitive visual language.

3.- Entertainment
email marketing for centennials entertainment

Centennials are more accepting of commercial offers and advertising than millennials. vietnam girls whatsapp number However, email marketing for centennials must incorporate special elements outside of the traditional or expected ones. Centennials positively appreciate originality, authenticity and surprise.

Email marketing for millennials can incorporate fun interactions and experiences that add value. A good idea would be to develop an augmented reality campaign , for example. This type of content adds value to the campaign in general but, above all, reinforces the brand's branding in the eyes of users.

4.- Use of emojis
On the other hand, the language of the centennials must be used. Without a doubt, email marketing for centennials must incorporate emojis and other current visual elements.

Emojis have been a trend in recent years, but incorporating this type of element into a newsletter, for example, has many advantages. A study has determined that the opening of emails with emojis is real as long as emojis are used appropriately.

Also, words don't always evoke emotions, but emojis do. Using them in your newsletter subject line helps you stand out from your competitors. It also creates better opportunities to capture the subscriber's attention in inboxes that are usually saturated with information.

5.- Benefits
email marketing for centennials benefitsIn a competitive world, millennials know what products exist and what their competitors have. The Internet is full of reviews, opinions and influencers who have tested and shown the product or service long before its launch.