How to search for companies on LinkedIn (and why)

[Ehsanuls55]

Prospecting companies instead of leads directly has proven its worth in recent years. This approach is called AMB (Account-Based Marketing), and to be on top of it you need to know how to search for companies on LinkedIn.

There are many ways to implement ABM strategies.

In the B2B industry, LinkedIn ABM is working wonders. We have already talked about LinkedIn ABM in a previous post, but today, we will focus on broader questions.

How to search for companies on LinkedIn? What is it for? And how to create a search process using LinkedIn Scraper and LaGrowthMachine?

In this post, we will give you tips on how to use LinkedIn for growth hacking and company research and implement LaGrowthMachine for your ABM strategy.



How to use Boolean search on LinkedIn?
We've put together a very detailed guide on how to use Boolean search on LinkedIn.
Learn how to use Boolean search on LinkedIn!
What is LinkedIn Company Search?
Although it may be quite obvious, let's start with the basics.

LinkedIn Company Research is the process of searching for companies through the platform – which is vp purchasing officer email lists the largest B2B database worldwide – using LinkedIn automation tool .

If you are new to LinkedIn prospecting , the first thing you need to know is that LinkedIn provides its users with different search features:

Basic Search: This is the classic search bar located at the top of the LinkedIn home page. You can directly type the company name into the bar.
Advanced search : Allows you to search for companies according to different criteria (location, sector, function, seniority, etc.).
Sales Navigator Search Feature: LinkedIn Sales Navigator is LinkedIn's premium plan for salespeople. This plan allows you to access LinkedIn's most accurate search feature. By using Sales Nav, you are no longer limited to your search results and have many more filters to search for companies for your target.
Useful tip

If you use LaGrowthMachine, you can search for companies on LinkedIn directly within our tool and import the results into the lead management section. The next step would be to reach out to them via LinkedIn and email (and if necessary, Twitter) using our sales sequence builder.

However, LaGrowthMachine always needs a qualified lead associated with an email and/or a personal LinkedIn account to work. For this reason, we suggest you run a LinkedIn ABM campaign and get the leads from the companies you have searched for with LinkedIn before reaching out to them with LaGrowthMachine.

There are many ways to research companies using LinkedIn, but we'll go into more detail about that later in this post.

First, let's move on to the benefits of searching for companies with LinkedIn.