As an example of the role played by these content marketing professionals, you can see the LinkedIn profile of Pablo Gómez-Rodulfo , Content Marketing Strategist at Google, where the real functions performed by a professional with this profile are described.
Training your content team
Marketing is not an expense, it's an investment, so be prepared to invest in your team members.
It doesn't matter if they are the best in the industry, no one knows everything, the landscape is constantly changing and every business is unique, so there is always something new to learn.
How can you support them?
It's amazing how many people write on a whim, italy phone number without having previously researched what is best for their audience or where the hottest topics are.
If your content team works like this, you're not doing well.
Headlines
David Ogilvy said: “Only one in five of those who read the headline will read the body copy.”
And things haven't improved since the days of the copywriting legend.
The headline still has 80% of the impact of the content in its hands, if you fail with it, the 2,000 words of the article will be worthless.
Tone and style
They must match your brand's personality.
It's not a whim of a manic editor, you need to connect!
Why else do you think parodies are so quickly perceived as sarcastic imitations of the originals?
Because each brand has its own coherent tone, and when it breaks, it shows.