Activate your social selling strategy on LinkedIn
Posted: Thu Jan 23, 2025 9:06 am
When people talk to you about social selling on LinkedIn, you might think, “Isn’t that the same as prospecting?”
Yes, but not exactly.
To be clear, social selling encompasses all the techniques borrowed from marketing and sales to enable you to sell on a social network, in this case, LinkedIn.
As the graphic above explains, the customer journey is as long as it is varied: few leads travel exactly the same path from information search to sale.
With this in mind, social selling on LinkedIn involves a series of actions:
LinkedIn Posts : Make visible, educate , engage and sell through posts.
Webinars : with the same objectives as LinkedIn posts.
Outreach : classic cold prospecting messages, via LinkedIn.
More often than not, prospecting alone won't be enough – it's the combination of various marketing partners email lists and sales actions that will tip the balance in your favor.
Expert advice
Your social selling actions are a great way to get people to react and create intent.
For example, a like or comment on your latest LinkedIn post.
Based on this intent, you can create a new segmentation and start conversations with these people on LinkedIn.
It's super powerful, and you can do it all with The Growth Machine !
Step 6 – Build your sales messages
We have finally reached the moment everyone has been waiting for: LinkedIn messages.
When we talk about messages, we are obviously referring to LinkedIn prospecting messages.
When it comes to LinkedIn messages, two things matter:
Format (the way): all the settings and actions that will make your approach feel natural. For example, simulate visits to your LinkedIn profile before sending a message to your contact, send a short initial message followed immediately by a slightly longer message, etc.
Copywriting : Your actual copy. This is the key element of your engagement strategy. From LinkedIn quotes to closing, from value proposition to tone of voice, copywriting is a particularly difficult soft skill to master.
Yes, but not exactly.
To be clear, social selling encompasses all the techniques borrowed from marketing and sales to enable you to sell on a social network, in this case, LinkedIn.
As the graphic above explains, the customer journey is as long as it is varied: few leads travel exactly the same path from information search to sale.
With this in mind, social selling on LinkedIn involves a series of actions:
LinkedIn Posts : Make visible, educate , engage and sell through posts.
Webinars : with the same objectives as LinkedIn posts.
Outreach : classic cold prospecting messages, via LinkedIn.
More often than not, prospecting alone won't be enough – it's the combination of various marketing partners email lists and sales actions that will tip the balance in your favor.
Expert advice
Your social selling actions are a great way to get people to react and create intent.
For example, a like or comment on your latest LinkedIn post.
Based on this intent, you can create a new segmentation and start conversations with these people on LinkedIn.
It's super powerful, and you can do it all with The Growth Machine !
Step 6 – Build your sales messages
We have finally reached the moment everyone has been waiting for: LinkedIn messages.
When we talk about messages, we are obviously referring to LinkedIn prospecting messages.
When it comes to LinkedIn messages, two things matter:
Format (the way): all the settings and actions that will make your approach feel natural. For example, simulate visits to your LinkedIn profile before sending a message to your contact, send a short initial message followed immediately by a slightly longer message, etc.
Copywriting : Your actual copy. This is the key element of your engagement strategy. From LinkedIn quotes to closing, from value proposition to tone of voice, copywriting is a particularly difficult soft skill to master.