22 SEO Tips for 2022

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Integrated Communication , Digital Marketing , Posts About Website Creation , Posts About Digital Marketing , Posts About Website Optimization – SEO
It's time to find out what the Oracle has in store for us next year! Since things are always changing when it comes to search engine rankings, we decided to bring you updated information and SEO trends for 2022. After all, being well positioned on Google is essential to generate traffic to your website and attract new customers. Check out 22 essential tips for the next 12 months.

1. Know your target audience
Don't start an SEO project in the dark. Plan well in advance! When analyzing and/or formatting your client's or personal project's digital marketing plan , it is essential that you study and understand the overseas chinese in australia data of your target audience. Where is your target audience? What social networks do they use? What types of keywords do they usually search for on Google? What are their main interests? Based on this information, you can define what type of content you will produce to attract your audience.

2. Analyze your competition and study your niche
Examine the scenario in which you operate and consider your client's niche. Conduct a SWOT analysis to define the strengths, weaknesses, opportunities, and threats that you will deal with on a daily basis. To analyze your competitors (backlinks, anchor texts, etc.), use tools such as SEMrush and Ahrefs.

3. Think about your projects for mobile
Don't forget to optimize your website for mobile devices, as you're missing out on rewards from Google if you haven't already. The search engine prioritizes mobile, leaving the desktop version as a second option. This action, called mobile-first indexing, was launched in 2019 and is expected to evolve.

This is because, according to a report by the World Advertising Research Center (WARC), by 2025, 72.6% of users will access the Internet only through smartphones. This percentage is equivalent to almost 3.7 billion people. Currently, more than 60% of searches performed on Google are already done using mobile devices.

To check how well your site is mobile-friendly, use Google Search Console's free Mobile-Friendly Test tool.

4. Local search: personalization of results by geolocation
Local businesses are increasingly benefiting from personalized results based on geolocation. These search solutions are likely to play an even more important role in the future. Therefore, create a listing on Google My Business , a tool available to businesses with physical headquarters, to increase your visibility. Add photos of the interior of your business to attract customers. If the same brand has multiple locations, create a listing for each one. Also, check that the address and contact details are correct.

5. Value information architecture
Make navigation on your website intuitive, keep information organized and easy to find. Remember that Google tries to “think” like the internet user, in a semantic way. It favors websites that organize their information architecture well and organize it hierarchically by subject. This way, your content will be well indexed and the user will be satisfied when they can easily find what they are looking for. Your content should be well divided into categories and subcategories relevant to each subject, facilitating navigation from headtails to longtails.

6. Understand user behavior on your website
Map your main landing pages to see which areas of your site have the most clicks and navigation. There are tools, such as CrazyEgg, that make this easier. Register conversion goals and analyze the reports in Google Analytics, studying the paths that the user took before buying a product, requesting a quote or subscribing to a newsletter, for example. Think about what can be done to communicate better with your potential customer, build loyalty among your current customers and generate more leads and conversions.

7. Create quality content in compliance with the EAT principle
Google prioritizes quality content. To achieve this, you can develop it based on the EAT principle. Specialization, authority, and reliability are the basic elements that will ensure that Google pays attention to your website. In addition, use statistics and research to support your arguments.

8. Encourage user interaction
Install social sharing buttons that are clearly visible on your website pages. If users like your content, they will definitely share it with their friends and contacts on social media. In addition, encourage debate and comments on your content. Also, use review ratings that allow users to rate a specific product or service. In addition to encouraging interaction, you will have rich snippets in your search results, which helps increase your CTR (click-through rate).