Use real images in your posts. Focus on showing faces that create connections between your brand and your users through emotions. Use them to encourage short responses to converse with your community.
Create dynamics like contests to increase participation and engagement rates . Posts associated with raffles, promotions and offers have a good response on Facebook. Increase your fan base, traffic, shares and visibility.
Don't try to blatantly sell them your product or service. People love social media because it allows them to disconnect a little from their reality and have fun through the content they consume. Make their lives happier.
Post regularly but don't spam. Depending on your campaigns, activities or field, you brazil mobile number list can post once or twice a day. This, as we already mentioned, will depend a lot on your community and its hours of activity. We can only advise you not to saturate your community. It's not about quantity, but quality.
Define your goals and objectives, which in turn will allow you to determine the KPIs or performance indicators that tell you how effective your content marketing was on Facebook.
Monitor and evaluate quantitative and qualitative aspects of your fan page . Take into account not only the positive comments you receive, but also the negative ones. Creating biweekly or monthly reports on your page's performance can be a useful tool to clearly see your results over time.
Use attractive formats to drive users from your Facebook fan page to your website or blog. You can also promote your profile on the social network by adding the Like button on your site or adding the link to your page in your email signature or bio on other social platforms.
Books about Facebook and Content Marketing
Facebook Marketing for Dummies . Paul Dunay
With a simple approach, this guide aims to explain from scratch and step by step what you need to do to develop marketing campaigns on Facebook. You have no excuses not to start learning more about how this social network can help you in your strategies.
Winning at Facebook Marketing with Zero Budget . Marie Page
If you already have some basic knowledge of how to manage content and marketing actions on Facebook, this guide can be very useful for you to deepen your understanding of its famous algorithm. The goal is for you to gain the greatest reach and engagement possible organically.
The Facebook Marketing Book . Dan Zarrella
This article focuses on different tactics you can use to build your brand and relationship with your potential customers through Facebook. It determines which Facebook tools are most useful for your campaigns, how to plan and execute marketing strategies on the platform, as well as how to measure your results and increase your success.
Facebook and Content Marketing Armored
There is no doubt that Facebook can be the best ally to strengthen your Content Marketing strategy.
The benefits are palpable in the traffic, interactions and reach of your posts as long as you follow the recommendations we have listed for you so that your strategy works as you expect.
We know it's not an easy process, but all the time you put into it will be worth it when you see your community growing stronger.
In Content Marketing it's all about the user: what we can offer them, how we can help them, inform them, entertain them or educate them.
Know your audience and use all that information to your advantage to create increasingly valuable content.