Focus on solving the causes of the problems

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On many occasions we find companies that try to alleviate a symptom of their activity through short-term decisions that have no impact in the medium or long term. In these types of cases, the best thing to do is to address the root of the problem and try to anticipate future unknowns that may arise. Trying to eradicate the problem and get ahead of the symptom by offering the answers that your clients need is the best strategy when we talk about mindful marketing .

Focus on a direct message that is coherent and ask yourself the following questions: What is its true purpose? What is the essence of my brand? Often, there is a tendency to create products with the founder email list intention of obtaining great benefits as the only and ultimate goal. However, we should often ask ourselves what the purpose and intentions are when doing so. Communicating our intentions regarding the products is key to connecting with our public and strengthening our brand. For this reason, the creation of messages must have a meaning and be coherent with each other. Let us remember that we are dealing with a target audience that closely monitors our steps and any inconsistency in the discourse can be a reason to cancel our brand from their consumption.


Closely linked to the point of coherence, when we use mindful marketing we have to be aware that people and values ​​come before profit. We have to be honest throughout the communication and business process, transparent in the procedures and say no to the secrecy that normally tarnishes business practices. There is nothing wrong with showing vulnerability to your consumers, just stay true to who you are and what your brand is.