What types of advertising are there?
Posted: Thu Jan 23, 2025 8:35 am
Do you want to promote your brand? Have you thought about advertising? What types of advertising exist? What are the differences between online and digital advertising? Is it necessary to hire a communications agency or a marketing agency?
Are you interested in the answers to all these questions we have just asked? Then pay attention to this post because we are going to tell you everything in great detail. You will end up being an expert in advertising.
What is clear is that brands need advertising to make themselves known. In such a competitive world, we dare say that advertising is more than necessary.
Now , you have to choose the most appropriate channel to get student database message across and impact your audience. The goal is to sell and make the investment you make in advertising profitable.
This is why it is best to leave advertising and graphic design campaigns in the hands of a communications or marketing agency . Specialists who know the channels and audiences.
Types of advertising
We'll start by explaining what types of advertising you can find. We'll talk about offline and online advertising and give some of their characteristics.
1. Offline advertising
This is the most traditional type of advertising . In this section we find radio ads and television ads.
They are effective channels for certain audiences. They are characterized by sending a one-way message. There is no response from the public.
2. Outdoor advertising
We continue with traditional advertising. Advertising campaigns carried out on posters, billboards, billboards or bus shelters.
Canvases are spectacular on buildings that are being built or are being renovated. They have a strong visual impact.
In turn, there are LED digital screens that have a mass audience because they are placed in places with a lot of traffic.
3. Print advertising
This is what we find in newspapers, magazines and all kinds of publications . This classification also includes brochures and flyers.
4. Digital advertising
We are fully immersed in digital advertising . There are endless formats. We have chosen those that we consider most useful for promoting your brand.
• Search engine advertising or SEM
When we talk about search engine advertising we are referring to a digital marketing strategy called SEM.
These are paid promotion campaigns . Advertisements are published on the search engine results page – the most widely used in Spain is Google – and the advertiser pays per “click”, that is, they pay each time a user clicks on the advertisement and enters the website with the aim of purchasing a product or service.
SEM campaigns are complex and that is why it is best to leave them in the hands of specialized digital marketing agencies.
The great advantage of this campaign is that it is targeted at an audience interested in the product being advertised. The ad will only appear if the customer types in the appropriate keywords.
• Social networks
Social networks are channels that should not be overlooked because they can reach thousands of users in a very quick and easy way, since today there are millions of people who are connected to them daily.
The most important ones already have a service for advertising. For example, we find Facebook and Instagram Ads, LinkedIn Ads, among others.
Knowing your audience on social media is essential for an effective campaign.
For example, if you want to reach the general public, there is no doubt that you should choose Facebook. If the product or service is aimed at companies or a B2B strategy, LinkedIn should be the chosen one.
The great advantage of social media is the great segmentation capacity that allows the message to always reach the right audience.
Are you interested in the answers to all these questions we have just asked? Then pay attention to this post because we are going to tell you everything in great detail. You will end up being an expert in advertising.
What is clear is that brands need advertising to make themselves known. In such a competitive world, we dare say that advertising is more than necessary.
Now , you have to choose the most appropriate channel to get student database message across and impact your audience. The goal is to sell and make the investment you make in advertising profitable.
This is why it is best to leave advertising and graphic design campaigns in the hands of a communications or marketing agency . Specialists who know the channels and audiences.
Types of advertising
We'll start by explaining what types of advertising you can find. We'll talk about offline and online advertising and give some of their characteristics.
1. Offline advertising
This is the most traditional type of advertising . In this section we find radio ads and television ads.
They are effective channels for certain audiences. They are characterized by sending a one-way message. There is no response from the public.
2. Outdoor advertising
We continue with traditional advertising. Advertising campaigns carried out on posters, billboards, billboards or bus shelters.
Canvases are spectacular on buildings that are being built or are being renovated. They have a strong visual impact.
In turn, there are LED digital screens that have a mass audience because they are placed in places with a lot of traffic.
3. Print advertising
This is what we find in newspapers, magazines and all kinds of publications . This classification also includes brochures and flyers.
4. Digital advertising
We are fully immersed in digital advertising . There are endless formats. We have chosen those that we consider most useful for promoting your brand.
• Search engine advertising or SEM
When we talk about search engine advertising we are referring to a digital marketing strategy called SEM.
These are paid promotion campaigns . Advertisements are published on the search engine results page – the most widely used in Spain is Google – and the advertiser pays per “click”, that is, they pay each time a user clicks on the advertisement and enters the website with the aim of purchasing a product or service.
SEM campaigns are complex and that is why it is best to leave them in the hands of specialized digital marketing agencies.
The great advantage of this campaign is that it is targeted at an audience interested in the product being advertised. The ad will only appear if the customer types in the appropriate keywords.
• Social networks
Social networks are channels that should not be overlooked because they can reach thousands of users in a very quick and easy way, since today there are millions of people who are connected to them daily.
The most important ones already have a service for advertising. For example, we find Facebook and Instagram Ads, LinkedIn Ads, among others.
Knowing your audience on social media is essential for an effective campaign.
For example, if you want to reach the general public, there is no doubt that you should choose Facebook. If the product or service is aimed at companies or a B2B strategy, LinkedIn should be the chosen one.
The great advantage of social media is the great segmentation capacity that allows the message to always reach the right audience.