Content marketing for B2B companies: the format does matter
Posted: Thu Jan 23, 2025 8:21 am
Define what you want to say about your product and who. Then choose the best way(s):
CAD and BIM files: In certain sectors, this type of file is essential for a buyer who is evaluating different suppliers.
Infographics: This is a very digestible, visual and easy-to-read content. It is a way to create an impact on the potential buyer.
Social posts: It is necessary to be in engineering directors email list social communities (another day we will discuss which ones) and update them constantly, in addition they are a basic point of interaction between your company and the audience.
Video: Video marketing has gained importance in recent years. Audiovisual content is educational, dynamic and remains in the lead's memory.
Blog content: Consistent blogging is a must as it helps improve brand leadership, improves Google ranking, and increases organic traffic to your website.
White Papers and downloads: This content may be more technical, essential for advanced phases of the purchasing process. In addition, in exchange for this material we may request the data of the person who downloads it via a form.
At Bannister Global, we know that your company can resonate with audiences with quality content and move them through the sales cycle with the right dose of information. Why don’t we talk and start outlining your story?
CAD and BIM files: In certain sectors, this type of file is essential for a buyer who is evaluating different suppliers.
Infographics: This is a very digestible, visual and easy-to-read content. It is a way to create an impact on the potential buyer.
Social posts: It is necessary to be in engineering directors email list social communities (another day we will discuss which ones) and update them constantly, in addition they are a basic point of interaction between your company and the audience.
Video: Video marketing has gained importance in recent years. Audiovisual content is educational, dynamic and remains in the lead's memory.
Blog content: Consistent blogging is a must as it helps improve brand leadership, improves Google ranking, and increases organic traffic to your website.
White Papers and downloads: This content may be more technical, essential for advanced phases of the purchasing process. In addition, in exchange for this material we may request the data of the person who downloads it via a form.
At Bannister Global, we know that your company can resonate with audiences with quality content and move them through the sales cycle with the right dose of information. Why don’t we talk and start outlining your story?