What are the key marketing indicators in a strategy?
Posted: Thu Jan 23, 2025 8:16 am
Let's start the list of 15 examples of Marketing indicators with the 5 most used in strategies.
Some will be related to the sales area, wonderful!
Number of visits:
It can be compared to the volume of traffic that the website has received over a certain period of time. That is, how many times the same user has accessed the Website.
Here you can measure the reach of your content and take advantage of the most visited content.
Example: if you have a Blog section on your website, you can hong kong whatsapp resource measure and analyze the number of visits and find out what content your audience prefers.
Number of Leads:
A lead refers to that contact , that user interested in your brand who has performed several actions on your Website and decided to give you their data.
That is, lead generation or number of leads is the average number of contacts obtained through your website or through your landing pages or capture pages.
You will be able to monitor the number of leads registered through the forms created.
Example: The capture page generated X amount of leads after receiving X amount of visits and redirecting users to X thank you page.
If you have a landing page that captures registrations to attend a workshop, it will be important to keep track of the number of registrations achieved (i.e., leads). You can also calculate the conversion rate: from visitors to leads. This will measure the effectiveness of lead generation .
Number of qualified leads:
This KPI is one of the most important indicators to analyze, as it helps evaluate the performance of the qualified lead generation strategy.
With these results you will be able to enhance your marketing actions to reach your ideal clients.
The interesting thing about this type of indicator is that having a high number of qualified leads in the first stage of the sales funnel will show that you are carrying out a good marketing plan.
Example: Most users who are interested in a product/service on your company's website decide to obtain more information through the WhatsApp button.
Another example could be the # of leads that meet the sufficient conditions to be passed on to the sales team. This # of leads will be measured on the total number of leads generated:
Some will be related to the sales area, wonderful!
Number of visits: It can be compared to the volume of traffic that the website has received over a certain period of time. That is, how many times the same user has accessed the Website.
Here you can measure the reach of your content and take advantage of the most visited content.
Example: if you have a Blog section on your website, you can hong kong whatsapp resource measure and analyze the number of visits and find out what content your audience prefers.
Number of Leads:A lead refers to that contact , that user interested in your brand who has performed several actions on your Website and decided to give you their data.
That is, lead generation or number of leads is the average number of contacts obtained through your website or through your landing pages or capture pages.
You will be able to monitor the number of leads registered through the forms created.
Example: The capture page generated X amount of leads after receiving X amount of visits and redirecting users to X thank you page.
If you have a landing page that captures registrations to attend a workshop, it will be important to keep track of the number of registrations achieved (i.e., leads). You can also calculate the conversion rate: from visitors to leads. This will measure the effectiveness of lead generation .
Number of qualified leads:This KPI is one of the most important indicators to analyze, as it helps evaluate the performance of the qualified lead generation strategy.
With these results you will be able to enhance your marketing actions to reach your ideal clients.
The interesting thing about this type of indicator is that having a high number of qualified leads in the first stage of the sales funnel will show that you are carrying out a good marketing plan.
Example: Most users who are interested in a product/service on your company's website decide to obtain more information through the WhatsApp button.
Another example could be the # of leads that meet the sufficient conditions to be passed on to the sales team. This # of leads will be measured on the total number of leads generated: