Do you know what LinkedIn's Social Selling Index (SSI) is and how it works?
Posted: Sun Dec 22, 2024 8:59 am
The term Social Selling Index ( SSI ) is a metric created by LinkedIn to measure the success of your Sales assets. The index quantifies the quality of a salesperson's initiatives based on the work carried out in the Sales Navigator tool , also from LinkedIn.
This way, it is possible to make tangible the work that is being carried out in prospecting customers, precisely to optimize the Sales process and not only generate more leads , but also accelerate the stage of your audience in the purchasing journey .
Understand how SSI LinkedIn evaluates, on a scale of 1 to 100, how salespeople behave when faced with sales prospects.
What is Social Selling Index (SSI)?
Social Selling basically involves using tools provided by social networks to sell. You will use the relationships and data provided by the network to reach your audience strategically.
B2B buyers are fully adept at this practice; it is estimated that more than half use professional phone number list philippines social networks to generate new opportunities and get to know their suppliers and partners better.
Social Selling Index X Sales Navigator
Sales Navigator is a resource that relies on the professional networking network itself to deliver intelligence to the salesperson during all stages of the prospecting process.
The idea is for the representative to use the resource to promote a smart sale , approaching the right person to facilitate the decision-making process and also facilitate the conversion of qualified leads.
Sales Navigator has caught the market's attention not only because it has a database of professionals that your business wants to approach, but also because it allows you to research and actually get to know not only the business model, but also the company and the professional that your strategy wants to approach.
The Social Selling Index was designed based on 4 fundamental pillars of the Social Selling concept:
Establish your professional brand : Build an attractive profile on the LinkedIn SSI platform. Complete all the information, detail your scope of work and position yourself in a solid way. Using the Thought Leadership methodology , you can position yourself as a reference for your contacts and stimulate insights to strengthen your influence on the social network.
Finding the right people : It’s not enough to just build your personal brand if your content doesn’t reach your audience. It’s important to map out the decision-makers and make sure they’re in your network.
To increase your social score, you need to find the right professional. Regardless of the action plan, you need to understand that to boost business, it is essential to address strategic points of contact so that you are introduced to the employees who truly influence the decision-making process.
Engage your network with insights : According to LinkedIn itself, approximately 64% of buyers in the B2B niche appreciate not only when a salesperson positions themselves as a reference, but also when they generate insights.
In-depth discussions on topics relevant to your Buyer Persona are essential for generating demand, so it is important to value content to strengthen relationships.
Building relationships : A good network of contacts on LinkedIn goes far beyond the number of professionals you know. It’s not enough to just add anyone; the basic idea behind this topic is to find decision-makers with the aim of inspiring trust and nurturing relationships to accelerate the conversion of leads in the buying journey.
This way, it is possible to make tangible the work that is being carried out in prospecting customers, precisely to optimize the Sales process and not only generate more leads , but also accelerate the stage of your audience in the purchasing journey .
Understand how SSI LinkedIn evaluates, on a scale of 1 to 100, how salespeople behave when faced with sales prospects.
What is Social Selling Index (SSI)?
Social Selling basically involves using tools provided by social networks to sell. You will use the relationships and data provided by the network to reach your audience strategically.
B2B buyers are fully adept at this practice; it is estimated that more than half use professional phone number list philippines social networks to generate new opportunities and get to know their suppliers and partners better.
Social Selling Index X Sales Navigator
Sales Navigator is a resource that relies on the professional networking network itself to deliver intelligence to the salesperson during all stages of the prospecting process.
The idea is for the representative to use the resource to promote a smart sale , approaching the right person to facilitate the decision-making process and also facilitate the conversion of qualified leads.
Sales Navigator has caught the market's attention not only because it has a database of professionals that your business wants to approach, but also because it allows you to research and actually get to know not only the business model, but also the company and the professional that your strategy wants to approach.
The Social Selling Index was designed based on 4 fundamental pillars of the Social Selling concept:
Establish your professional brand : Build an attractive profile on the LinkedIn SSI platform. Complete all the information, detail your scope of work and position yourself in a solid way. Using the Thought Leadership methodology , you can position yourself as a reference for your contacts and stimulate insights to strengthen your influence on the social network.
Finding the right people : It’s not enough to just build your personal brand if your content doesn’t reach your audience. It’s important to map out the decision-makers and make sure they’re in your network.
To increase your social score, you need to find the right professional. Regardless of the action plan, you need to understand that to boost business, it is essential to address strategic points of contact so that you are introduced to the employees who truly influence the decision-making process.
Engage your network with insights : According to LinkedIn itself, approximately 64% of buyers in the B2B niche appreciate not only when a salesperson positions themselves as a reference, but also when they generate insights.
In-depth discussions on topics relevant to your Buyer Persona are essential for generating demand, so it is important to value content to strengthen relationships.
Building relationships : A good network of contacts on LinkedIn goes far beyond the number of professionals you know. It’s not enough to just add anyone; the basic idea behind this topic is to find decision-makers with the aim of inspiring trust and nurturing relationships to accelerate the conversion of leads in the buying journey.