Multichannel or Omnichannel?
Posted: Thu Jan 23, 2025 7:54 am
Omnichannel , on the other hand, is the next step in marketing strategy. It is a thoughtful system that builds a consistent path for the doctor through different communication channels based on individual preferences. This approach allows not only to maintain contact, but also creates a personalized experience built on data about the client - his favorite channels and types of content.
To implement omnichannel, process automation, a CRM system, and analytical tools netherlands consumer email list that help collect and analyze data about customer preferences are important. Based on this information, the company can more effectively plan the next steps in interacting with the customer, choosing the channels that best meet the doctor's needs and expectations.
In an ideal situation, the medical representative becomes the central figure of this communication, acting as a conductor who chooses the optimal tools to achieve the goal of communicating with a specific doctor. At Servier, we are actively working on the implementation of omnichannel and have already taken the first steps, having received preliminary results and conclusions.
Read also: A look at the pharma media market: trends and challenges
What you need to consider to start building omnichannel communication
To successfully launch omnichannel communication, it is necessary to take into account several important factors that will ensure the effectiveness of the implementation.
To implement omnichannel, process automation, a CRM system, and analytical tools netherlands consumer email list that help collect and analyze data about customer preferences are important. Based on this information, the company can more effectively plan the next steps in interacting with the customer, choosing the channels that best meet the doctor's needs and expectations.
In an ideal situation, the medical representative becomes the central figure of this communication, acting as a conductor who chooses the optimal tools to achieve the goal of communicating with a specific doctor. At Servier, we are actively working on the implementation of omnichannel and have already taken the first steps, having received preliminary results and conclusions.
Read also: A look at the pharma media market: trends and challenges
What you need to consider to start building omnichannel communication
To successfully launch omnichannel communication, it is necessary to take into account several important factors that will ensure the effectiveness of the implementation.