Aksi Marsovich
Intergalactic expert
Why can I talk about this from a professional point of view?
During my work as the head of the promotion department, I had to review more than 200 resumes for the vacancy of an SMM specialist, conduct more than 70 interviews, as a result of which 9 applicants were accepted who were excellently suited for this role, and here is how I assessed them.
Many of you probably remember the picture from latest phone number database children's textbooks: 4 situations in which one man sits on the hat of another and the latter expresses his emotions, remember? Yes, these are character types - sanguine, choleric, phlegmatic and melancholic. Here will be a small lyrical digression. Recently I read the book "Don't Work with Assholes". Expecting an easy, fun read, I was surprised by the content, because this is really a manual on how to spot assholes, what their characteristics, behavior and the like are. That is, a full-fledged work on the proposed topic. So, this book had a wonderful idea, cited from one study of hiring: "... more often they choose those who look and behave like their favorite characters - ourselves." Surprisingly, but when hiring, we really do select people like ourselves, and the type of character is also very important. In 9 specialists, a certain type was clearly visible, I tried to select everyone, since this is one of the main advantages of working with an agency - the presence of specialists who can find a common language with any customer. Here we should dwell in more detail.
There are three options for performers
A full-time employee, a freelancer, and a digital agency. What are the advantages of each? Our clients often say that they are looking for a full-time internet marketer, and this makes sense. Such an employee:
always with you;
does what you want;
does not argue with you.
However, this option has more disadvantages:
an experienced worker will come only for a lot of money;
low qualification due to the first point;
equipment of an additional workplace;
a separate budget for purchasing software for work;
taxes for the employee;
goes on vacation, gets sick.
The next performer is a freelancer. This option is more interesting than the previous one, because:
low price;
immerses himself in the topic head-on, since there are not many projects;
willing to do more than necessary;
easy to find.
But the main negative characteristic - inconstancy - balances the scales approximately equally. There are also other disadvantages:
may disappear;
can send;
can cause mischief;
must be able to do everything and anything;
complex control.
And the last option is a Digital agency. For me, one of the main advantages of working with an agency is that you can choose an executor with whom you are comfortable working within the framework of one organization, i.e. change a specialist without much effort on your part for searching, selection, etc. Other advantages of working with an agency:
does not disappear;
there are different specialists;
is responsible for his actions;
protects reputation.