Basic usage of Google Search Console
Posted: Thu Jan 23, 2025 6:56 am
Site improvement success story 1: Adobe Inc. How to improve your site This is a success story from Adobe Inc., which provides the MA (marketing automation) tool "Adobe Marketo Engage." [Request details] ・I want to strengthen SEO keywords and increase organic search traffic. [Situation] ・There is a gap in the time it takes to acquire leads at events and exhibitions, and due to the impact of the COVID-19 pandemic, it was necessary to focus on digital initiatives.
・Because Adobe Inc.'s products are available globally, it was vietnam telegram data sometimes difficult to make changes specific to Japan, such as changing the site format or how messages were presented. [Measures] ・We broke down the page into parts that would be easier for search engines to crawl and index. ・We added links to increase on-page navigation. ・We prioritized implementing ideas that were impactful, did not fall under any restrictions, and were easy to implement from among over 100 ideas.
[Results] ・As a result of working on SEO measures for the Japanese website, we were able to steadily acquire leads. ・We achieved high rankings in searches for the big keyword "MA." ・The number of leads acquired through SEO increased by approximately 150%, and the number of business negotiations via SEO increased by approximately 130%. Also check out this article [Interview] Adobe: What are the SEO strategies that deliver results within the "constraints" unique to a foreign IT company? Site Improvement Success Case 2: Benesse Corporation How to improve your site This is a success story from Benesse Corporation, which provides the web magazine "Inu no Kimochi Neko no Kimochi" to enrich life with pets.
・Because Adobe Inc.'s products are available globally, it was vietnam telegram data sometimes difficult to make changes specific to Japan, such as changing the site format or how messages were presented. [Measures] ・We broke down the page into parts that would be easier for search engines to crawl and index. ・We added links to increase on-page navigation. ・We prioritized implementing ideas that were impactful, did not fall under any restrictions, and were easy to implement from among over 100 ideas.
[Results] ・As a result of working on SEO measures for the Japanese website, we were able to steadily acquire leads. ・We achieved high rankings in searches for the big keyword "MA." ・The number of leads acquired through SEO increased by approximately 150%, and the number of business negotiations via SEO increased by approximately 130%. Also check out this article [Interview] Adobe: What are the SEO strategies that deliver results within the "constraints" unique to a foreign IT company? Site Improvement Success Case 2: Benesse Corporation How to improve your site This is a success story from Benesse Corporation, which provides the web magazine "Inu no Kimochi Neko no Kimochi" to enrich life with pets.