What is WhatsApp Marketing?
WhatsApp Marketing is a strategy that allows you to achieve different objectives mexico number lookup established according to the stages present in the sales funnel, such as prospecting, conversion, delight and customer retention, for example.
The importance of this strategy lies in the fact that it is implemented through an app that is already known to customers, which allows sending messages with video, audio, emojis, even in large quantities, through pre-approved message models (Templates) from the Official WhatsApp.
It also makes it possible to speed up the customer's purchasing journey and achieve excellent results when carrying out satisfaction surveys.
If you are thinking about developing a WhatsApp Marketing strategy, you need to:
Get Official WhatsApp (WABA) .
This is the version developed especially for companies, which allows, among other functions, the sending of mass messages (via Templates), using a single number with different attendants, interactive messages and much more!
Define your goals .
What do you hope to achieve with your WhatsApp Marketing strategy? Do you want to increase sales, improve customer service, or simply connect with your customers on a more personal level?
Know your target audience .
Who are your customers? What are their needs and interests? Once you know your target audience, you can create messages that are relevant and appealing to them.
Create engaging content .
The content you send on WhatsApp should be engaging and interesting. Use images, videos, and other resources to make your messages more appealing.
Be consistent .
To be successful with WhatsApp Marketing, it’s important to be consistent. Send messages regularly and make sure they’re relevant to your target audience.