Does selling on Instagram increase business success?
Posted: Thu Jan 23, 2025 6:49 am
To reach certain target groups , such as people aged 18-29, it is necessary to use networks such as Instagram, YouTube or Pinterest. Therefore, having a presence on these media determines the success of sales. While websites and online stores are necessary for the actual transaction, there is an increasing flow of visitors who access products sold from social networks (and not necessarily through Google).
Selling on Instagram is closely linked to the values of exclusivity and proximity. This is why it is recommended to always work with individual content, for which it is worthwhile to carry out constant optimization. Some Instagram ads can still be seen a year or two later due to the good results they generate.
Directing users through images is a very useful method, especially when you professors edu email database consider that more than 90 percent of all information that reaches our brain is visual in nature. If you add movement or sound, the message stays in the memory even longer. That's why videos work better than photos, and photos work better than text, which plays a subordinate role on the platform. If you want to sell through Instagram, having this information in mind is very important.
To meet Instagram’s high visual standards, it can be helpful to work with professional photographers and video producers, at least in the early stages of a channel or during a marketing campaign. Later, when the company has sufficient technical know-how, stories, photos and videos can be produced in-house.
Social media buy button
Turn your followers into buyers
Sell through social media in just a few minutes
Manage everything from a single platform
Compatible with any product or service
Advice
You can use Instagram direct messages to sell your products. Use your feed as a catalog and ask your followers to reach out via direct message to close a sale.
Increase reach with hashtags, keywords and influencers
For many companies, it is difficult to achieve a sufficiently large reach on their own. Fortunately, there are influencers whose image matches that of the company. In influencer marketing , the company in question and the profile of the ambassador, who often has a much broader reach, are associated for a certain period of time. With this method, the influencer brings the products and brand in question closer to their followers. The more their profile matches that of the brand they promote, the easier it is to sell products on Instagram.
Search engine optimization (SEO) is always recommended for businesses with a limited marketing budget. Those that are already active on Instagram and generating sales are most likely well positioned for SEO. Instagram hashtags are quite similar to keywords used in search engine optimization, as both reflect user demand and interests. Many of the insights from search engine marketing can also be used for social media.
Selling on Instagram is closely linked to the values of exclusivity and proximity. This is why it is recommended to always work with individual content, for which it is worthwhile to carry out constant optimization. Some Instagram ads can still be seen a year or two later due to the good results they generate.
Directing users through images is a very useful method, especially when you professors edu email database consider that more than 90 percent of all information that reaches our brain is visual in nature. If you add movement or sound, the message stays in the memory even longer. That's why videos work better than photos, and photos work better than text, which plays a subordinate role on the platform. If you want to sell through Instagram, having this information in mind is very important.
To meet Instagram’s high visual standards, it can be helpful to work with professional photographers and video producers, at least in the early stages of a channel or during a marketing campaign. Later, when the company has sufficient technical know-how, stories, photos and videos can be produced in-house.
Social media buy button
Turn your followers into buyers
Sell through social media in just a few minutes
Manage everything from a single platform
Compatible with any product or service
Advice
You can use Instagram direct messages to sell your products. Use your feed as a catalog and ask your followers to reach out via direct message to close a sale.
Increase reach with hashtags, keywords and influencers
For many companies, it is difficult to achieve a sufficiently large reach on their own. Fortunately, there are influencers whose image matches that of the company. In influencer marketing , the company in question and the profile of the ambassador, who often has a much broader reach, are associated for a certain period of time. With this method, the influencer brings the products and brand in question closer to their followers. The more their profile matches that of the brand they promote, the easier it is to sell products on Instagram.
Search engine optimization (SEO) is always recommended for businesses with a limited marketing budget. Those that are already active on Instagram and generating sales are most likely well positioned for SEO. Instagram hashtags are quite similar to keywords used in search engine optimization, as both reflect user demand and interests. Many of the insights from search engine marketing can also be used for social media.