Let's go back to our example. The company's monthly expenses are 270 thousand rubles. To find the break-even point, you need to divide 270 thousand by 30%. This way, we find out that it is reached with a turnover of 900 thousand rubles per month. To get some profit, you need to achieve a higher figure. If it is lower than this figure, the company will start spending more than it earns and will go bankrupt.
Sales plan for the month
Once you know what the turnover investor database should be, you need to make a sales plan. Let's say the company sets a goal of reaching a turnover of 1.5 million rubles per month. For clarity, it is useful to keep a table every day that reflects the planned and current indicators, as well as the percentage of plan achievement.
For example, after two weeks of the month, the result may be: "Turnover/plan: 780,000/750,000/104%" . It follows that by the middle of the reporting period, the planned indicator has not only been achieved, but also left behind. The company exceeds it by 4% .
Monitoring the implementation of the annual plan
A similar table can be made for a year. Those who deal with finances can track the ratio of planned and actual figures daily from the beginning of the period to the current day. Companies that have been doing business in the service sector for several years should compare turnover figures on one date in different years. All reports can be sent by financiers via SMS.
For example: “Turnover/plan for the year: 17,875,300/19,188,000/93%. Last year: 14,178,520/126% .
Here the turnover is still below what it was before, and the plan for the year may not be fulfilled at the current pace of work. However, this year's turnover exceeded the figures for the same period last year by 26% . It turns out that there is room for improvement, but the results are not bad.
The size of the net average monthly profit per employee of the company
Let's say it's 30 thousand rubles a month. Not much. However, if the number of employees increases by 50 people, then the company's net profit will increase by 1.5 million rubles a month. Is it true or not? This needs to be monitored when scaling the business and hiring new people. If these manipulations do not lead to an increase in the average monthly profit per employee, their effectiveness can be questioned.
It is important for a company that the efficiency of profit generation by each employee at least does not decrease, and preferably increases, as the size of the business increases.
The ratio of net profit to turnover of the company
If the company's share of profit increases as a percentage, this indicates that the business is being run efficiently. And vice versa: a decrease in the indicator with an increase in turnover indicates an increase in costs, which is an alarming signal. However, it may also happen that the company's turnover increases 10 times, and the share of net profit in turnover decreases only by half, and the owner will be satisfied with the results.