Corporate reputation: aspects to take into account

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A positive corporate reputation impacts sales, increases your ability to attract the most suitable suppliers, strengthens your employer brand by acting as a beacon for the best talent, increases the productivity of your employees thanks to their satisfaction, the competition will take you into account and public opinion, in general, will look favorably on the company.

There are three key aspects to cmo email list building a corporate reputation:

It's a long-term job
The maxim of coherence must be followed
It is not 100% controllable
Opinions and perceptions go through personal filters, and therefore will always be subjective, the result of the more or less satisfactory relationship that stakeholders have with the corporation or company in question. Oscar Wilde's famous quote, which highlights that it is better for people to talk about you, even if they do it badly, does not apply in a globalized and digitalized world like today's. But it is time to remember the famous quote from billionaire and investor Warren Buffet: " It takes 20 years to build a good reputation and only 5 minutes to destroy it ."

Reputation is intangible, just like a brand, and it has a strategic value . Therefore, it is not only possible to manage it, but it is essential to do so. Although it is not completely controllable, it is necessary to do everything possible.