Mother's Day: stores, take advantage of this date to sell more
Posted: Thu Jan 23, 2025 6:34 am
Do you know how to use special dates to increase sales? As Mother's Day approaches, stores are establishing strategies to sell more during this date and even in the week leading up to it. That's why it's important to prepare.
As this day approaches, retailers across the country are already organizing themselves to attract more customers and increase their sales .
Therefore, it is essential to ensure that you do not fall behind overseas chinese in worldwide data and plan good strategies to boost your sales.
The first step is to keep in mind that, for sales, Mother's Day is one of the most important dates on the commercial calendar, being a valuable opportunity for store owners and entrepreneurs to boost their businesses.
Celebrated on the second Sunday of May, Mother's Day brings together the most diverse sectors.
Want to know more about how to prepare your strategy for this date? Check out the reading!
HOW TO SET UP A STRATEGY FOR MOTHER'S DAY?
One of the strategies that can be adopted during this period is the use of credit as a sales channel, which offers more facilities and payment options to consumers.
Furthermore, it is easier to attract customers with marketing actions focused on credit.
This is important because, by offering credit, stores are able to attract a larger and more diverse audience , who often would not be able to pay in cash.
The process can be made even easier if there is automation in the credit granting process (mainly to know the customer's ideal purchase limit).
This helps sellers have access to accurate and secure information.
And what’s more: have you ever thought about running a campaign for inactive credit customers?
Imagine that you are looking for low-risk consumers in your customer base, who do not have any outstanding installments and have not purchased from the store for more than six months.
They are your store’s “Filet Mignon” customers.
These customers represent low risk for the credit system and will certainly value the store when they are informed that they have a pre-approved limit at the store.
The date can be an excellent opportunity to get in touch, talk about credit and also about products available as gifts.
This is a win-win strategy.
HOW TO INCREASE THE AVERAGE SALES TICKET DURING THIS PERIOD?
Paying in installments on credit will also help you increase Parts per Service (PA).
It is much easier for the customer to take that accessory that matches the piece, when they know that it will only increase their installment by “ten reais”.
The recurrence of consumer flow in the store , in the coming months, will also be guaranteed with customers returning to pay their installments. Credit is a flow with a beginning, middle and end: it generates demand, converts customers and generates demand again.
EXTRA TIPS ON HOW TO SELL ON MOTHER'S DAY:
1. Know your target audience:
Firstly, it is important to know the preferences and consumption habits of your target audience in order to offer products and services that meet their expectations.
Therefore, research the profile of consumers who buy gifts for their mothers and adapt your sales strategies to meet these demands.
As this day approaches, retailers across the country are already organizing themselves to attract more customers and increase their sales .
Therefore, it is essential to ensure that you do not fall behind overseas chinese in worldwide data and plan good strategies to boost your sales.
The first step is to keep in mind that, for sales, Mother's Day is one of the most important dates on the commercial calendar, being a valuable opportunity for store owners and entrepreneurs to boost their businesses.
Celebrated on the second Sunday of May, Mother's Day brings together the most diverse sectors.
Want to know more about how to prepare your strategy for this date? Check out the reading!
HOW TO SET UP A STRATEGY FOR MOTHER'S DAY?
One of the strategies that can be adopted during this period is the use of credit as a sales channel, which offers more facilities and payment options to consumers.
Furthermore, it is easier to attract customers with marketing actions focused on credit.
This is important because, by offering credit, stores are able to attract a larger and more diverse audience , who often would not be able to pay in cash.
The process can be made even easier if there is automation in the credit granting process (mainly to know the customer's ideal purchase limit).
This helps sellers have access to accurate and secure information.
And what’s more: have you ever thought about running a campaign for inactive credit customers?
Imagine that you are looking for low-risk consumers in your customer base, who do not have any outstanding installments and have not purchased from the store for more than six months.
They are your store’s “Filet Mignon” customers.
These customers represent low risk for the credit system and will certainly value the store when they are informed that they have a pre-approved limit at the store.
The date can be an excellent opportunity to get in touch, talk about credit and also about products available as gifts.
This is a win-win strategy.
HOW TO INCREASE THE AVERAGE SALES TICKET DURING THIS PERIOD?
Paying in installments on credit will also help you increase Parts per Service (PA).
It is much easier for the customer to take that accessory that matches the piece, when they know that it will only increase their installment by “ten reais”.
The recurrence of consumer flow in the store , in the coming months, will also be guaranteed with customers returning to pay their installments. Credit is a flow with a beginning, middle and end: it generates demand, converts customers and generates demand again.
EXTRA TIPS ON HOW TO SELL ON MOTHER'S DAY:
1. Know your target audience:
Firstly, it is important to know the preferences and consumption habits of your target audience in order to offer products and services that meet their expectations.
Therefore, research the profile of consumers who buy gifts for their mothers and adapt your sales strategies to meet these demands.