The video message, key in industrial sales

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Video content is essential to help manufacturers showcase the capabilities of their industrial products or services. In general, the secondary sector tends to use complex or overly technical messages for a first phase of prospecting, and that is why the use of audiovisual material facilitates the capture of new leads. In fact, 95% of the message can be retained from a video compared to only 10% when reading a text.

Its effectiveness allows you to promote cio cto email list your products, your services or your corporate culture . Therefore, you have to think: what approach do I want to give to the video? Each type of video has its own style, but all of them must offer a complete and detailed experience of why your solution is the best.

Regardless of the type of video you use, the most important thing is always to define a goal and a message. What are the benefits of establishing a clear message?

It makes work easier in the marketing area , since it is a very powerful attraction tool for capturing leads and disseminating content, in addition to positioning your company in search engines.
It allows for branding , meaning that anyone who interacts with your brand will know your company's values ​​and will even allow you to promote content about the Corporate Social Responsibility actions you have taken.