The final sales result will depend on the performance of each of your salespeople . Their actions will be a consequence of achieving the objective, and they also need to be measured and have their KPIs.
Number of leads: number of leads that enter the sales process.
Lead response time: measuring times is an important factor. This basically indicates how long it takes from the moment a lead is assigned to a sales agent to generate a first contact from sales.
Conversion funnel by stage: % conversion between each stage of the sales cycle. For example: lead to opportunity = 20%, opportunity to scheduled demo = 32%, or scheduled demo to customer = 10%.
Number of deals closed: finally, sales! But not in monetary terms.
Activity indicators
These are the ones we mentioned earlier within the lagging kazakhstan whatsapp resource indicators , they really serve to have a guide of what the sellers do and how we can improve or implement new actions.
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What is the most important KPI?
To answer this question, several factors must be taken into account, such as the company's objectives, strategies, priorities, among others.
All KPIs are important!
However, we believe that for any sales scenario, the following must be clear when choosing the right ones:
1. It is important not to have too many.
2. Assess what the KPIs of your sector or industry typically are.
3. Be very clear about what your company's main objective is and know well how you can contribute to that objective from sales.
4. You must have tools that allow you to measure and obtain data in real time.
5. Associate KPIs with the stages of your sales process.
6. And finally, they must be easy enough to understand.
All that's left is... Let's get to work!