Learn about 12 interactive sites and how to create your own!
Posted: Thu Jan 23, 2025 6:19 am
One of the great challenges of a Content Marketing strategy is to involve the user and make them develop a positive feeling in relation to the brand.
This way, even if you don't buy anything at that moment, the company will remain in your mind, which may result in a future business opportunity.
Interactive content has played a major role in this, as it makes the overseas chinese in europe data user participate in what is happening on the screen. In fact, interactivity is one of the key factors in Experiential Marketing , contributing to a strong relationship with the audience, greater brand reach and positive feedback.
You may be planning to use interactivity on your company's website, but the truth is that this concept has only recently become more widespread.
So, there's nothing better than getting to know some interactive sites to inspire you, right?
That's exactly what you'll find in this content. We'll also talk a little bit about experiential marketing and how to create an interactive website. Next, we'll cover the following topics:
What is an interactive website?
12 interactive sites to inspire you
Interactive elements to include on your company's website
Shall we get started? Keep reading!
What is an interactive website?
Interactive sites are pages that offer personalized experiences where the user has the power to be part of the interactions.
Because it is something different and capable of easily engaging people, interactive websites can make the audience remember the brand, and even generate word-of-mouth marketing.
Regardless of where and how interactivity is applied, the goal is to encourage user participation.
It is also necessary to find ways to transmit the brand's values through these experiences. This work generates a lasting relationship, building customer loyalty .
For those thinking about how to create a website, there is the advantage of being able to pay attention to interactivity from the start. However, it is also possible to use interaction design to adapt a ready-made website that does not yet have interactive elements.
Do you want to see some examples of interactive sites? Then, continue reading!
12 interactive sites to inspire you
Now that you know what an interactive site is, here are 12 examples to inspire you!
1. Daesk
Daesk is not only based on a colorful site, but also full of interactivity. There are elements that move or appear during navigation.
In some titles, the letters appear one at a time as if they were being typed while browsing. There is also a video that simulates the use of the company's platform.
2. Makemepulse
This site was created with the goal of being like a virtual New Year's card, but it is very different from an ordinary card.
Through interactivity, it is possible to modify the background and interact differently with each of the words presented on the screen.
3. Cengage
Cengage is a platform for distance learning courses. They had the idea of putting a calculator on the website so that potential customers could calculate how much they would save by studying with them.
4. Ono
Ono is a food delivery service whose corporate values revolve around respect for the environment and people's health.
When you enter the company's website, you will find elements that appear or slide during navigation. All this without counting the beautiful colors and high-quality photos.
5. My Banxico
This interactive website created by the Bank of Mexico allows users to interact with different pages and learn more about the history of money, the value of money and some more financial advice.
6. NetApp
NetApp 's business is cloud solutions. They created an infographic that shows the visitor how much a company can grow when its infrastructure has the capacity to absorb new demands.
The piece has several elements that move discreetly across the screen and texts that appear as we slide down.
7. Nike React
Nike created an interactive website to promote its "React" line of sneakers. When you enter the page, you see a sort of character made of random materials that allude to comfort.
You can then click "go" and build your own character, giving him or her your favorite sneaker model. You can then share your creation on social media.
8. DHL
DHL, the carrier, created an interactive landing page to help customers find a solution to their needs. The first step is to inform whether the shipment is personal or commercial, then the website directs the user to the most suitable service.
9. Pumper
This site is a little different from the ones mentioned above, as it is a site to host an interactive music video by singer Mai Lan, in which it is possible to change the background of the video, cut things that appear on the screen and change the "perspective" of the scene.
10. Timotheé Roussilhe
Timotheé Roussilhe is a developer or creative creator, who has built a portfolio that lives up to his specialty.
To start, the site tells the user: "Don't press this!" ("Don't press here!"). Our reaction is to simply click on that spot, which causes several letters to spread across the screen. Then the message appears: "Damn it! Now scroll down."
While browsing, it is possible to learn about the main work of the professional, all in an interactive and very enjoyable way.
11. iContact
iContact's job is to offer email marketing solutions. The company created a calculator to help potential customers calculate how much they can save on the services offered in order to make a decision. Immediately after discovering the values, the visitor can click on "Sign up now" to close the deal.
12. François Risoud
Finally, we have one last very interesting portfolio. The blob in this image is dynamic when accessing the live site. It is possible to reach it by moving the mouse, which causes it to spread across the screen. After a while, the blobs gather again in the center.
But the goal is precisely to spread the virtual liquid in order to be able to access the button below. Then, you are taken to the main part of the site, which presents François Risoud , a development professional.
The interactive sites you just saw can give you some ideas of what you can do. This can have a huge impact on your Digital Marketing strategies , since interactivity works in a way that is well aligned with user behavior.
Have you seen how amazing interactive websites are, and wondered how to do that on yours? Don't worry! We've separated some interactive elements that you can include on your company's website!
Interactive elements to include on your company's website
Below, you'll find some types of interactive content that help improve the online consumer experience .
Quiz
Quizzes have become very popular, mainly due to BuzzFeed's tests. In addition to being entertaining, they can be a way to educate the public .
Of course, creating one of these requires a lot of creativity, and it can go viral with well-made content.
Here's a quiz the Rock Content Community created for freelancers to test their SEO knowledge.
Calculators
You can create an interactive calculator and embed it on your company website to help potential customers understand how much they will save on your product or service. It would even be a good idea to offer some content along the way to explain your organization's solution in detail.
Because it requires user participation, an interactive calculator can improve engagement with your content, increase time spent on page, and even boost conversions.
Here is an example of an interactive calculator that encourages breastfeeding, helping the mother see not only how good it is for the baby's health, but also how much she can save.
Infographics
You're already familiar with infographics and know that they're a great way to present data to your site visitors.
In addition to being educational, they can help your company be found by Google image search engines . Not to mention that infographics have a good chance of being shared on social media.
But what if your infographic is interactive ? Well, this type of content is very enjoyable to consume , because it is possible to include various effects that make browsing enjoyable.
Check out this infographic from RightSource Marketing. As you scroll around the screen, elements appear and move around, providing a very engaging experience.
Videos
Videos are immersive by nature, so imagine including a touch of interactivity in them. This can make the content go viral , or at least get shared a lot.
Another benefit is increasing the time spent on the page, as the user may end up watching the video multiple times.
This way, even if you don't buy anything at that moment, the company will remain in your mind, which may result in a future business opportunity.
Interactive content has played a major role in this, as it makes the overseas chinese in europe data user participate in what is happening on the screen. In fact, interactivity is one of the key factors in Experiential Marketing , contributing to a strong relationship with the audience, greater brand reach and positive feedback.
You may be planning to use interactivity on your company's website, but the truth is that this concept has only recently become more widespread.
So, there's nothing better than getting to know some interactive sites to inspire you, right?
That's exactly what you'll find in this content. We'll also talk a little bit about experiential marketing and how to create an interactive website. Next, we'll cover the following topics:
What is an interactive website?
12 interactive sites to inspire you
Interactive elements to include on your company's website
Shall we get started? Keep reading!
What is an interactive website?
Interactive sites are pages that offer personalized experiences where the user has the power to be part of the interactions.
Because it is something different and capable of easily engaging people, interactive websites can make the audience remember the brand, and even generate word-of-mouth marketing.
Regardless of where and how interactivity is applied, the goal is to encourage user participation.
It is also necessary to find ways to transmit the brand's values through these experiences. This work generates a lasting relationship, building customer loyalty .
For those thinking about how to create a website, there is the advantage of being able to pay attention to interactivity from the start. However, it is also possible to use interaction design to adapt a ready-made website that does not yet have interactive elements.
Do you want to see some examples of interactive sites? Then, continue reading!
12 interactive sites to inspire you
Now that you know what an interactive site is, here are 12 examples to inspire you!
1. Daesk
Daesk is not only based on a colorful site, but also full of interactivity. There are elements that move or appear during navigation.
In some titles, the letters appear one at a time as if they were being typed while browsing. There is also a video that simulates the use of the company's platform.
2. Makemepulse
This site was created with the goal of being like a virtual New Year's card, but it is very different from an ordinary card.
Through interactivity, it is possible to modify the background and interact differently with each of the words presented on the screen.
3. Cengage
Cengage is a platform for distance learning courses. They had the idea of putting a calculator on the website so that potential customers could calculate how much they would save by studying with them.
4. Ono
Ono is a food delivery service whose corporate values revolve around respect for the environment and people's health.
When you enter the company's website, you will find elements that appear or slide during navigation. All this without counting the beautiful colors and high-quality photos.
5. My Banxico
This interactive website created by the Bank of Mexico allows users to interact with different pages and learn more about the history of money, the value of money and some more financial advice.
6. NetApp
NetApp 's business is cloud solutions. They created an infographic that shows the visitor how much a company can grow when its infrastructure has the capacity to absorb new demands.
The piece has several elements that move discreetly across the screen and texts that appear as we slide down.
7. Nike React
Nike created an interactive website to promote its "React" line of sneakers. When you enter the page, you see a sort of character made of random materials that allude to comfort.
You can then click "go" and build your own character, giving him or her your favorite sneaker model. You can then share your creation on social media.
8. DHL
DHL, the carrier, created an interactive landing page to help customers find a solution to their needs. The first step is to inform whether the shipment is personal or commercial, then the website directs the user to the most suitable service.
9. Pumper
This site is a little different from the ones mentioned above, as it is a site to host an interactive music video by singer Mai Lan, in which it is possible to change the background of the video, cut things that appear on the screen and change the "perspective" of the scene.
10. Timotheé Roussilhe
Timotheé Roussilhe is a developer or creative creator, who has built a portfolio that lives up to his specialty.
To start, the site tells the user: "Don't press this!" ("Don't press here!"). Our reaction is to simply click on that spot, which causes several letters to spread across the screen. Then the message appears: "Damn it! Now scroll down."
While browsing, it is possible to learn about the main work of the professional, all in an interactive and very enjoyable way.
11. iContact
iContact's job is to offer email marketing solutions. The company created a calculator to help potential customers calculate how much they can save on the services offered in order to make a decision. Immediately after discovering the values, the visitor can click on "Sign up now" to close the deal.
12. François Risoud
Finally, we have one last very interesting portfolio. The blob in this image is dynamic when accessing the live site. It is possible to reach it by moving the mouse, which causes it to spread across the screen. After a while, the blobs gather again in the center.
But the goal is precisely to spread the virtual liquid in order to be able to access the button below. Then, you are taken to the main part of the site, which presents François Risoud , a development professional.
The interactive sites you just saw can give you some ideas of what you can do. This can have a huge impact on your Digital Marketing strategies , since interactivity works in a way that is well aligned with user behavior.
Have you seen how amazing interactive websites are, and wondered how to do that on yours? Don't worry! We've separated some interactive elements that you can include on your company's website!
Interactive elements to include on your company's website
Below, you'll find some types of interactive content that help improve the online consumer experience .
Quiz
Quizzes have become very popular, mainly due to BuzzFeed's tests. In addition to being entertaining, they can be a way to educate the public .
Of course, creating one of these requires a lot of creativity, and it can go viral with well-made content.
Here's a quiz the Rock Content Community created for freelancers to test their SEO knowledge.
Calculators
You can create an interactive calculator and embed it on your company website to help potential customers understand how much they will save on your product or service. It would even be a good idea to offer some content along the way to explain your organization's solution in detail.
Because it requires user participation, an interactive calculator can improve engagement with your content, increase time spent on page, and even boost conversions.
Here is an example of an interactive calculator that encourages breastfeeding, helping the mother see not only how good it is for the baby's health, but also how much she can save.
Infographics
You're already familiar with infographics and know that they're a great way to present data to your site visitors.
In addition to being educational, they can help your company be found by Google image search engines . Not to mention that infographics have a good chance of being shared on social media.
But what if your infographic is interactive ? Well, this type of content is very enjoyable to consume , because it is possible to include various effects that make browsing enjoyable.
Check out this infographic from RightSource Marketing. As you scroll around the screen, elements appear and move around, providing a very engaging experience.
Videos
Videos are immersive by nature, so imagine including a touch of interactivity in them. This can make the content go viral , or at least get shared a lot.
Another benefit is increasing the time spent on the page, as the user may end up watching the video multiple times.