What types of influencers are there?

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Many people can be influencers and used by companies for social media marketing . Celebrities such as actors, singers or football players often also have an additional activity as influencers on social media. Their well-known profile makes it particularly easy for them to attract attention and promote certain products. Journalists and bloggers also use social media to spread their concerns and opinions and thus reach certain target groups.

Depending on the platforms that influencers use, they can publish different content. The most popular are videos. These can not only be found on YouTube, but also appear on Instagram or TikTok in the form of reels. In addition to pharmaceutical email lists so-called vlogs , in which influencers tell their life in a video diary, there are also hauls in which certain products are presented. In addition, reviews or targeted challenges , usually with other influencers, are popular. Fashion influencers often use so-called lookbooks in which they present different outfits.

Some well-known influencers
Some influencers have been active on social media for many years and have managed to build up a large following . Among the most famous Spanish influencers are Aida Domenech (@dulceida) and Paula Gonu (@paulagonu). Both have several million followers and share videos on beauty, lifestyle and family topics.

But influencers can become famous not only through YouTube or Instagram. This is demonstrated by the Basque TikTok twins Paula and Aitana Etxeberría (twinmelody), who have achieved great success with their choreographies and covers of songs by great artists. On this network there are also other influencers specialized in a specific topic, such as Jordi Koalitic (jordi.koalitic), whose main topic is creative photography.

However, influencers do not always have to be related to entertainment . As Rocío Vidal Camacho (@lagatadeschrodinger), Helena Herraiz ( @linguriosa ) or Sandra Ortonobes (@lahiperactina) show , the focus can also be on the transmission of knowledge in different areas.

Tips to become an influencer
There is no direct and sure way to become an influencer. There is also no exact point at which one can call oneself an influencer. Rather, it is a status that must be maintained through daily effort. Success depends on how the public reacts and evaluates you.

However, there are some tips you should follow if you want to become an influencer:

First of all, ask yourself why you want to become an influencer. What are your dreams and what are your strengths ?
In line with this, you should choose a specific topic that you are also passionate about.
Also, keep in mind that becoming an influencer can be a full-time job that requires a lot of time and effort.
Once you have found a topic you would like to specialize in, you should also keep a close eye on the competition mentioned. Focus on just one platform at first and always focus your content on your target group . If you have created an account or channel, promote it in your social environment as well.