8 false myths about social networks that you should forget
Posted: Thu Jan 23, 2025 5:51 am
It's no secret that having a presence on social media is essential for any digital marketing strategy. Whatever your type of company or your sector of activity, we can assure you that your clients are present within this universe, and there are already 4.62 billion users on social media , which is equivalent to 58% of the world's population.
Thanks to the Internet, we now have a wealth of information at our fingertips regarding the efficient use of social media, but we must do the work to discern what is truly useful and truthful, and what are false myths about social media that you should forget about .
In order to ensure that you have a chief vp compliance email list successful strategy for your business, we will now demystify a series of erroneous beliefs about social networks that are established in the imagination of many professionals.
1. “You must have a presence on ALL social networks”
To know which social networks to invest your efforts in, you must answer this simple question: where is your target audience?
Don't make the mistake of creating an account on every possible online channel without having previously analysed your audience, since each platform groups together different profiles of people.
Be careful! Don't err on the side of excess or deficiency. Risk aversion to the unknown sometimes makes us initially reject new social networks. If your potential customers are on TikTok and you have content that is suited to this new avenue, go for it!
Thanks to the Internet, we now have a wealth of information at our fingertips regarding the efficient use of social media, but we must do the work to discern what is truly useful and truthful, and what are false myths about social media that you should forget about .
In order to ensure that you have a chief vp compliance email list successful strategy for your business, we will now demystify a series of erroneous beliefs about social networks that are established in the imagination of many professionals.
1. “You must have a presence on ALL social networks”
To know which social networks to invest your efforts in, you must answer this simple question: where is your target audience?
Don't make the mistake of creating an account on every possible online channel without having previously analysed your audience, since each platform groups together different profiles of people.
Be careful! Don't err on the side of excess or deficiency. Risk aversion to the unknown sometimes makes us initially reject new social networks. If your potential customers are on TikTok and you have content that is suited to this new avenue, go for it!