In this definition the task is
Posted: Thu Jan 23, 2025 5:48 am
specific – indicates the desired result and the path to achieving it;
measurable – there is a percentage by which traffic should be increased;
accessible – given the lack of previous work with YAN, Google Ads and YouTube;
relevant – to increase profits, it is important to get more traffic during this season due to high demand;
with time frames – the period is specified.
Read also!
"Absolutely Free Internet Advertising: 19 Options"
Read more
TOTE
The scheme is based on the twitter database basics of the algorithm and, despite its focus on programmers, it is also suitable for the relationship between customers and performers in other activities. It is especially valuable for communication with beginners, since its distinctive feature is to analyze in detail the assignment and actions during the execution.
The letters of the name here do not mean criteria, as in the previous method, but parts of the technical assignment (TA) and, to some extent, an approximation to the final indicator:
Test 1 (T 1) – the final outcome or result of the work;
Operation (O) – steps taken during the process of obtaining the result;
Test 2 (T 2) – how will we understand that we are approaching the end;
Exit (E) – how to determine that the task has been successfully completed.
TOTE Scheme
This technology leads to a greater understanding of what is required of the employee, as it clearly explains the path to the result and awareness of its implementation.
For example, a contextual advertising specialist takes an inexperienced employee to help him and starts practicing from the basics – writing ads. The assignment compiled according to the TOTE system may look like this: “Develop ads for the studio’s advertising campaign.”
T 1: It is necessary to create PR materials based on the concept set by the customer (in the file), the sample (attached) and our regulations (in the checklist). The ad structure should have 2 titles, texts, quick and display links.
O: Task checklist:
to study the principles and form of production of advertisements;
transfer the key phrases into the template and fill in the field for each one;
analyze the ad in accordance with the checklist and Direct rules;
agree on the result.
T 2: To avoid wasting time on corrections, do everything in this order.
E: As a result, you will receive a completed and approved template that can be uploaded to Yandex.Direct.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
D
measurable – there is a percentage by which traffic should be increased;
accessible – given the lack of previous work with YAN, Google Ads and YouTube;
relevant – to increase profits, it is important to get more traffic during this season due to high demand;
with time frames – the period is specified.
Read also!
"Absolutely Free Internet Advertising: 19 Options"
Read more
TOTE
The scheme is based on the twitter database basics of the algorithm and, despite its focus on programmers, it is also suitable for the relationship between customers and performers in other activities. It is especially valuable for communication with beginners, since its distinctive feature is to analyze in detail the assignment and actions during the execution.
The letters of the name here do not mean criteria, as in the previous method, but parts of the technical assignment (TA) and, to some extent, an approximation to the final indicator:
Test 1 (T 1) – the final outcome or result of the work;
Operation (O) – steps taken during the process of obtaining the result;
Test 2 (T 2) – how will we understand that we are approaching the end;
Exit (E) – how to determine that the task has been successfully completed.
TOTE Scheme
This technology leads to a greater understanding of what is required of the employee, as it clearly explains the path to the result and awareness of its implementation.
For example, a contextual advertising specialist takes an inexperienced employee to help him and starts practicing from the basics – writing ads. The assignment compiled according to the TOTE system may look like this: “Develop ads for the studio’s advertising campaign.”
T 1: It is necessary to create PR materials based on the concept set by the customer (in the file), the sample (attached) and our regulations (in the checklist). The ad structure should have 2 titles, texts, quick and display links.
O: Task checklist:
to study the principles and form of production of advertisements;
transfer the key phrases into the template and fill in the field for each one;
analyze the ad in accordance with the checklist and Direct rules;
agree on the result.
T 2: To avoid wasting time on corrections, do everything in this order.
E: As a result, you will receive a completed and approved template that can be uploaded to Yandex.Direct.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
D