Find keywords with statistics related to your charity (and update them regularly)
Posted: Thu Jan 23, 2025 5:34 am
Statistical keywords involve using statistical data to better serve the intent behind the search.
Why should you target these keywords? Two reasons. First, if there is a search demand for them, they can drive organic traffic to your website and make more people aware of your cause. Second, they are excellent “link earners.”
So, do a little test. Google “human rights issues 2020.” Then, “Human rights issues 2021.” Now chief vp operations email list compare the results. I think you will easily find the same websites with the same type of content that is updated depending on the year.
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900ae956 3f9a 11ef bad8 3aac072ebae6
8. Invite experts to write for you
There are certain topics that are best covered by experts. It's true in life and also in SEO. We're talking about the so-called YMYL (Your Money or Your Life) topics. According to Google's Quality Rater Guidelines, these topics are:
News and current events.
Civics, government and law.
Finance.
Shopping.
Health and safety.
Groups of People (information or claims relating to groups of people, including, but not limited to, those grouped by race or ethnic origin, religion, disability, age, national origin, veteran status, sexual orientation, gender, or gender identity).
Other topics related to big decisions or important aspects of people's lives that may be considered YMYL. These include fitness and nutrition, housing information, choosing a college, job searching, etc.
If you are creating informative or educational content related to one of these topics, you may consider demonstrating EAT to improve your ranking in the SERPs.
EAT stands for Expertise, Authoritativeness, and Trustworthiness. Like YMYL, this concept comes from Google’s Search Quality Evaluator Guidelines, a document used by human quality evaluators to assess the quality of Google search results.
Simply put, it's best if such content is up-to-date, accurate, cites reliable sources, and is written or at least reviewed by an expert on the topic (and information about this expert is transparent and clearly displayed on the page).
To illustrate, here is an example from Human Rights Watch. This is a news article about Afghan women's rights activists:
Why should you target these keywords? Two reasons. First, if there is a search demand for them, they can drive organic traffic to your website and make more people aware of your cause. Second, they are excellent “link earners.”
So, do a little test. Google “human rights issues 2020.” Then, “Human rights issues 2021.” Now chief vp operations email list compare the results. I think you will easily find the same websites with the same type of content that is updated depending on the year.
Download the Facebook Ads Budget Calculator Here
900ae956 3f9a 11ef bad8 3aac072ebae6
8. Invite experts to write for you
There are certain topics that are best covered by experts. It's true in life and also in SEO. We're talking about the so-called YMYL (Your Money or Your Life) topics. According to Google's Quality Rater Guidelines, these topics are:
News and current events.
Civics, government and law.
Finance.
Shopping.
Health and safety.
Groups of People (information or claims relating to groups of people, including, but not limited to, those grouped by race or ethnic origin, religion, disability, age, national origin, veteran status, sexual orientation, gender, or gender identity).
Other topics related to big decisions or important aspects of people's lives that may be considered YMYL. These include fitness and nutrition, housing information, choosing a college, job searching, etc.
If you are creating informative or educational content related to one of these topics, you may consider demonstrating EAT to improve your ranking in the SERPs.
EAT stands for Expertise, Authoritativeness, and Trustworthiness. Like YMYL, this concept comes from Google’s Search Quality Evaluator Guidelines, a document used by human quality evaluators to assess the quality of Google search results.
Simply put, it's best if such content is up-to-date, accurate, cites reliable sources, and is written or at least reviewed by an expert on the topic (and information about this expert is transparent and clearly displayed on the page).
To illustrate, here is an example from Human Rights Watch. This is a news article about Afghan women's rights activists: