What is responsive web design?

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Think about this situation. You're out on the street and suddenly you need to check the price of a product, an address or any other information. At that moment you take your smartphone out of your pocket and access the Internet. In a few moments, your problem is solved.

Nowadays, we no longer rely on a computer to research something or obtain real-time information about a specific event. Today, it is very common to see people carrying their smartphones or tablets around with them.

The use of these devices has spread to make life easier for users. The goal is to enable anyone to connect digitally, even if they are on the street.

Now, if everyone is browsing sites adapted to different mobile devices, it means that you need to do something to make your online platform mobile-friendly too.

Responsive web design is a set of techniques that are applied to a given site so that it can be displayed correctly on different mobile devices. In other words, it involves coding each element to fit the various screen dimensions .

The main priority of this practice is to create a user-friendly interface. In this way, the user will consume the content you offer regardless of the device they are using, the orientation of their screen or its dimensions.

Advantages of responsive web design
A responsive web design creates a series of flexible structures to adapt a given virtual site to any device with which the user interacts. The idea is that the content is always legible and looks good.

Images, videos and text will move around depending on the space available for viewing. This attractive way of presenting content is the result of a very bold idea that has yielded excellent results.

The following lines will break down the main advantages of developing a responsive web design.

Climb to the top positions in search engines
For a good SEO positioning strategy, it is essential to incorporate spaces compatible with the most commonly used devices. Responsive web design is one of the variables that Google considers when evaluating the functionality of your site.

In 2015, the leading search engine updated the Mobilegeddon algorithm. Basically, it consists of giving priority to websites that display correctly on mobile devices and smartphones.

If search engines consider that your page content is adaptable to multiple formats, you will have a better chance of climbing to the top of the search engine rankings . This translates into greater visibility for your site. Otherwise, you could be penalized.

Significantly reduce bounce rate
A responsive website will present your content in a timely manner. When a user finds what they are looking for and finds it interesting, they have no need to leave the site. You create a good impression about your brand occupant resident database and definitely decrease the bounce rate .

On the other hand, the search engine interprets that if the bounce rate is very high, it means that the content presented is not relevant.

Ensuring an extraordinary user experience
In the context of digital marketing, the abbreviation UX stands for user experience . In simple terms, UX is about all the elements involved in the interaction a visitor may have with the environment or certain devices.

The result of such interaction can be a positive or negative perception. Satisfying multiple requirements is not always as easy as it seems.

The truth is that if the content you offer can be viewed in an organized manner on any device, you have a big advantage. If the visitor can easily find what they are looking for, their experience will be more satisfactory.

You will notice a chain reaction taking place. A happy customer is interested in your product or service. This means that there are greater opportunities to increase the number of conversions and also to sell what you offer.

Responsive web advantages
Simplify maintenance costs
Website maintenance costs will be lower if you apply a responsive design. Tasks are reduced to specific changes to a single URL.

Creating a single design for all screens is often much more practical. Doing the process this way also reduces work time. We develop a single concept in a master template that is then perfectly adapted to the different devices.

Project a better image of your brand
A responsive website allows you to offer a much more professional image of your brand . You will be able to make a good impression and users will notice that you have a well thought-out structure. In the digital world, appearance attracts. If you develop a well-cared for and well-finished site, you will surely attract your target audience.

Increase lead conversions
As marketing professionals, and through responsive web design, we can generate a set of actions to obtain contacts , good quality personal data, and potential users who can become future clients.

Ensure higher loading speed
Browsing on a responsive website is usually much faster. Optimizing images, text, and videos helps speed up the process. Adapting the different elements to the sizes of the devices significantly improves the loading speed .

If the waiting time is shorter, you will prevent the user from closing the window and looking for what they need elsewhere. Retaining visitors is essential for your online business.

Leveraging social media to boost your business
The widespread use of social media is something you can also leverage to your advantage. Users rely on their mobile devices to access and share information. Promoting a pleasant browsing experience is often essential in this regard.

Make yourself known through social media . Ensure better exposure and boost your brand quickly and effectively.

Steps to make a responsive website
Adapting a website to be responsive is a job that must be carried out by specialists . We are qualified to support you in your project. We adapt to your needs and approach each design in a personalized way.

We use different tools and techniques . We follow a series of steps in order to obtain the best results.

We combine HTML and CSS in a timely manner to control the content structure and layout of the page, ensuring that it is optimized for small and large sizes, taking into account aspects such as height, color and width.
We make modifications to the platform through the Media Query function . We define and create the presentation for different screen sizes and output media.
We check that the design is fluid and flexible . We make sure that each element has the correct dimensions so that it is readable regardless of the device used.
We incorporate light and clear images that can be easily downloaded to any medium without setting fixed dimensions. This way, they will adapt appropriately.
We select the appropriate resources to ensure optimal loading speed .
Conclusion
Responsive web design is not a whim, but an urgent necessity to keep your business afloat. The use of mobile devices is a reality that cannot be ignored. If you want search engines to see you, you must adapt your platform.