The most important place to connect with a customer is the company's own website. Everything you want to explain to industrial buyers should be on it, providing the content and functionality they demand. If this information is provided in a pleasant and trustworthy digital environment, quality customers will surely arrive.
Ideally, it should work as a sales tool and generate leads.
Your website may already be filled with content about your product's technical information, specifications, certifications, applications, capabilities, and equipment. But it should also include your chief of vp and training email lists company's history (putting the focus on what's important); top reviews and testimonials to help potential buyers validate whether you're a trustworthy vendor; and any other detailed content.
Content marketing is an essential component of industrial marketing because it helps your company attract traffic to the website and from there, the visitor can become a buyer.
Some simple content marketing ideas that get a lot of engagement are posts on basic topics and how-to guides , especially when you have to explain new and complex terms.
Let's take oozie.tech as an example, which provides 4PL logistics outsourcing services. As it is a relatively new concept in Spain, communication efforts have been made to explain what 4PL logistics is and the advantages of outsourcing this service. That's why the oozie.tech website answers common questions from logistics managers in companies of all kinds and has become a reference in the sector.
Marketing industrial - Oozie Tech
If you incorporate this basic information with videos and other multimedia options instead of just writing paragraphs of content, the possibilities of attracting more traffic multiply. Videos can promote and explain complex products more effectively. Different people consume content differently, so it makes sense that video content generates returns 49% faster than other content.
Content marketing and industrial video
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