Use the “inverted pyramid” method

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Most pages seem to hide important information, but with this technique we go from the most striking to the less valuable or complementary details.

For the impatient reader, this is perfect. They get what they want straight away. For the rest who prefer context or more detail, there is plenty more to read.

This format is known as the inverted pyramid. It is a journalism technique where you give people the essential information before the non-essential information.

From an SEO perspective , giving readers the information they’re looking for without them chief vice president marketing officer email list having to work to get it can help reduce pogo-sticking (bouncing from page to page in the SERPs) and improve dwell time.

Applying this idea is simple. In the introduction, you answer the main question you are addressing.

For example, if you are going to talk about SEO positioning , first clarify the term and then continue with the second most important thing.

Then, in the rest of the article, you can fill in the details while answering related questions.

9. Create a table of contents
Consciously or not, readers are always checking to see if your content meets their needs. If you say you have the answer to their question, they will be attentive to see if it is true. If not, they will leave.

That's why you should add a table of contents.

This allows your readers to immediately understand whether your post is likely to answer the question they have. If so, they can easily navigate to that section.

Once they've started reading, they can get absorbed by your content and start reading the rest naturally.

An added benefit of a table of contents is that it creates on-page sitelinks, which Google sometimes displays in the SERPs.

This can potentially generate more clicks.

10. Use the PAS formula
A quality introduction keeps the reader sliding down the “slippery slope” of your page, while a poor introduction sends them back down the SERPs.

If you want a simple way to write a great introduction, consider using the Problem-Agitate-Resolver (PAS) formula.

With this you start the text by highlighting the problem your reader has, then you go on to enhance that need and then give the solution to the issue.

Now, you might be wondering: I have both the Inverted Pyramid and the PAS formula as potential introductions, which one should I use?

The answer is: it depends on the topic.

If the answer is straightforward: “What are SERPs?” — then use the inverted pyramid. If the topic is targeting a problem or pain point (“How to build links”), then you can consider using the PAS formula.