Why you should include Live Shopping in your marketing strategy
Posted: Thu Jan 23, 2025 5:17 am
Live Shopping is not just a trend with an expiration date. It is a new sales model that is here to stay and promises to completely revolutionize the market.
The e-commerce industry is growing every year with new and small businesses being formed all over the world. People are bombarded every day, without any kind of break, with new brands, advertisements, promotions, newsletters, etc., of different products.
In a context like this, where your target is overstimulated with so much information, in order to stand out from your competition , it is essential that you use a good Live Shopping strategy in chairman email lists your digital marketing plan . Showing your products live through different platforms and collaborating with influencers who promote your products on their channels are two avenues that should be explored if you want to stand out from the rest of the companies in your sector.
Benefits of Live Shopping
And if we still haven't convinced you to dive into the exciting world of Live Shopping , we'll tell you about some of the benefits you'll get from implementing this interactive shopping strategy in your marketing plan:
Improve engagement and spark your audience's interest. One of the most positive aspects of Live Shopping is that it allows you to build valuable relationships with your target audience. Keep in mind that finding your audience is the easiest part of the equation, with their loyalty being the most complicated aspect of the entire process. Live Shopping is a way to boost your presence on social media, connecting with your viewers , encouraging interaction and reinforcing brand presence with your audience. In addition, this trend uses video as the main transmission channel . This audiovisual format tends to accumulate a higher engagement rate on the different platforms, which ends up transforming into a greater number of sales.
Exponentially increase sales. The more visibility a product has, the higher its sales will be. If you also show users how to use the product being sold during the live broadcast, your audience will be much more likely to buy it.
The e-commerce industry is growing every year with new and small businesses being formed all over the world. People are bombarded every day, without any kind of break, with new brands, advertisements, promotions, newsletters, etc., of different products.
In a context like this, where your target is overstimulated with so much information, in order to stand out from your competition , it is essential that you use a good Live Shopping strategy in chairman email lists your digital marketing plan . Showing your products live through different platforms and collaborating with influencers who promote your products on their channels are two avenues that should be explored if you want to stand out from the rest of the companies in your sector.
Benefits of Live Shopping
And if we still haven't convinced you to dive into the exciting world of Live Shopping , we'll tell you about some of the benefits you'll get from implementing this interactive shopping strategy in your marketing plan:
Improve engagement and spark your audience's interest. One of the most positive aspects of Live Shopping is that it allows you to build valuable relationships with your target audience. Keep in mind that finding your audience is the easiest part of the equation, with their loyalty being the most complicated aspect of the entire process. Live Shopping is a way to boost your presence on social media, connecting with your viewers , encouraging interaction and reinforcing brand presence with your audience. In addition, this trend uses video as the main transmission channel . This audiovisual format tends to accumulate a higher engagement rate on the different platforms, which ends up transforming into a greater number of sales.
Exponentially increase sales. The more visibility a product has, the higher its sales will be. If you also show users how to use the product being sold during the live broadcast, your audience will be much more likely to buy it.