Look at the two descriptions below

[asikurrahmanshuvo]

"The left and right hemispheres of the brain are like a watchdog and a playful child. The watchdog is so overprotective in its role as the child's guardian that the child is unable to develop when the watchdog is present."

One of these is a technical description, and the other is a metaphor. Which one is easiest to understand? Which one is the most visual? Which one is the most interesting to read? Most people would probably answer the last version because it makes us use the right hemisphere of our brain by visualizing the image. The last one is, as you probably mayotte email list guessed, the metaphor.



5. Structured thinking!
Jon Youshaei is a talented writer who has written for Forbes and produced creative marketing for many large companies. He has a model he calls APSA (Attention – problem – solution – action) that helps people think structuredly about what the goal of marketing communications is.

There are many versions of the same concept, but the core is often the same. When writing copy to market a product, you should follow these four steps, says Youshaei. Let's take a closer look at them now.