Importance of a Content Marketing Agency to Achieve Results
Posted: Thu Jan 23, 2025 5:10 am
Choosing a Content Marketing agency becomes necessary to achieve more objectives for a business and, having such demanding consumers who require immediacy, Big Data helps to know them better.
And with Big Data, an incredible amount of data can be converted into information , and in turn, into content that really provides value for the customer.
As a content manager, you need to think about customer experiences, provide them with the right information at the right time, personalize the messages you send them, and do many other things you can do with data.
According to CeBIT, 47% of people will share information if namibia whatsapp resource they truly see a benefit from sharing it; making this content so valuable to your customers is achieved by knowing them.
Also, keep in mind that the content is intended for interaction, whether via messaging.
This will allow you to obtain customer data or the point of view of social companies and add them to Big Data. This way, you will be able to pursue new goals in your management or add them to your service company's marketing plan .
“50% of companies say that Big Data helps improve consumer engagement, facilitating their growth.”
What Influence Does Big Data Have on Content Marketing?
big data
Many companies make the mistake of generating large amounts of content, completely forgetting the quality and relevance it should have for their target audience.
It's not enough to have applied a thousand SEO techniques . If you don't go further, that is, if you don't know what your Buyer Personas are searching for on the Internet, why they are searching for it, among other aspects, you will end up getting very poor results.
Big Data has therefore gone from being a buzzword to a way of doing business. In the case of content, the creation process is changing:
Changes in Content Type
Previously, brands were in a deep hole in their online content generation process, tracking key performance indicators but not in an ideal way.
That is, marketers did not have a clear vision of how content affected the final numbers in the Content Marketing KPI results .
Now, with the help of Big Data, marketers have a better view of the performance of each piece of content generated for users, making it easier to make adjustments as each piece is released.
Therefore, there is no need to wait for new Content Marketing campaigns to be implemented. You can optimize them on the fly.
And with Big Data, an incredible amount of data can be converted into information , and in turn, into content that really provides value for the customer.
As a content manager, you need to think about customer experiences, provide them with the right information at the right time, personalize the messages you send them, and do many other things you can do with data.
According to CeBIT, 47% of people will share information if namibia whatsapp resource they truly see a benefit from sharing it; making this content so valuable to your customers is achieved by knowing them.
Also, keep in mind that the content is intended for interaction, whether via messaging.
This will allow you to obtain customer data or the point of view of social companies and add them to Big Data. This way, you will be able to pursue new goals in your management or add them to your service company's marketing plan .
“50% of companies say that Big Data helps improve consumer engagement, facilitating their growth.”
What Influence Does Big Data Have on Content Marketing?
big data
Many companies make the mistake of generating large amounts of content, completely forgetting the quality and relevance it should have for their target audience.
It's not enough to have applied a thousand SEO techniques . If you don't go further, that is, if you don't know what your Buyer Personas are searching for on the Internet, why they are searching for it, among other aspects, you will end up getting very poor results.
Big Data has therefore gone from being a buzzword to a way of doing business. In the case of content, the creation process is changing:
Changes in Content Type
Previously, brands were in a deep hole in their online content generation process, tracking key performance indicators but not in an ideal way.
That is, marketers did not have a clear vision of how content affected the final numbers in the Content Marketing KPI results .
Now, with the help of Big Data, marketers have a better view of the performance of each piece of content generated for users, making it easier to make adjustments as each piece is released.
Therefore, there is no need to wait for new Content Marketing campaigns to be implemented. You can optimize them on the fly.