Step 2: Interview
Posted: Thu Jan 23, 2025 4:47 am
During the interview process, you will receive many insights from people. In addition to answering the main objective of the study, they will allow you to determine several other important aspects:
non-obvious competitors;
consumer motivation;
in what direction can one develop?
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned ig database about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Step 3: Identifying Non-Obvious Competitors
You already know that the need for a product is formed when a person faces a particular task. And it can be very different from the process of using the product. That is why the list of usual competitors sometimes includes not the most obvious ones.
Let's say you own a coffee shop. If we consider the desire to "drink coffee", then similar restaurants and coffee shops will act as obvious competitors, and coworkings will act as non-obvious ones. Freelancers look into both your establishment and theirs. At the same time, the coworking has a more convenient location of sockets, but not such a pleasant atmosphere. Accordingly, you can make network sockets near small tables. This way you will help potential clients solve the problem.
If you analyze consumer goals in more detail, you can find many interesting nuances. For example, a person is worried when he receives a complex order that he must fulfill soon. He is faced with a choice between several ways to become less worried:
purchase a sedative;
start doing yoga or meditating;
consult a psychologist.
Each of the above options, in addition to the ability to solve the problem, has other pros and cons. It is the JTBD interview that will allow you to determine these advantages and disadvantages, as well as understand whether they are important for a particular person. For example, meditation will not only make you calmer, but will also improve your concentration. However, a sedative will work faster. At the same time, a consultation with a psychologist will allow you to solve other mental problems.
If you know all these subtleties, you will be able to reduce the attractiveness of competitors or adjust the positioning of your product in such a way that the “works” do not enter into confrontation
non-obvious competitors;
consumer motivation;
in what direction can one develop?
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned ig database about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Step 3: Identifying Non-Obvious Competitors
You already know that the need for a product is formed when a person faces a particular task. And it can be very different from the process of using the product. That is why the list of usual competitors sometimes includes not the most obvious ones.
Let's say you own a coffee shop. If we consider the desire to "drink coffee", then similar restaurants and coffee shops will act as obvious competitors, and coworkings will act as non-obvious ones. Freelancers look into both your establishment and theirs. At the same time, the coworking has a more convenient location of sockets, but not such a pleasant atmosphere. Accordingly, you can make network sockets near small tables. This way you will help potential clients solve the problem.
If you analyze consumer goals in more detail, you can find many interesting nuances. For example, a person is worried when he receives a complex order that he must fulfill soon. He is faced with a choice between several ways to become less worried:
purchase a sedative;
start doing yoga or meditating;
consult a psychologist.
Each of the above options, in addition to the ability to solve the problem, has other pros and cons. It is the JTBD interview that will allow you to determine these advantages and disadvantages, as well as understand whether they are important for a particular person. For example, meditation will not only make you calmer, but will also improve your concentration. However, a sedative will work faster. At the same time, a consultation with a psychologist will allow you to solve other mental problems.
If you know all these subtleties, you will be able to reduce the attractiveness of competitors or adjust the positioning of your product in such a way that the “works” do not enter into confrontation