What is User Generated Content and how it benefits your brand
Posted: Thu Jan 23, 2025 4:44 am
I have a small confession to make. When I buy a product on Amazon, book a hotel on Booking, or search for information about a company on Google, I always rank the reviews from worst to best. From there, I try to spot potential problems that might make that purchase a bad idea.
In general, we tend to see these third-party opinions as more authentic, honest and trustworthy than the information provided by the brands themselves. This is logical, because canadian cto cio email list they are supposed to be disinterested assessments. That has its nuances, of course, but in this post we are not going to talk about purchased reviews, fake comments and other ways of manipulating this type of opinion. What we are interested in is explaining what User Generated Content is (yes, another of those terms in English that abound so much in the world of marketing), also known as UGC or user-generated content .
Every time we leave our opinion about a product or service , we are creating User Generated Content, like in the examples I mentioned a moment ago. It is something we write, see or read every day. People tend to trust other users' opinions more than direct advertising . And when they see a high rating, it automatically generates greater trust. This can make all the difference and make them decide on one business over another.
Some of the most common tips when we talk about GEO have to do with the incorporation of statistics, citations and references in the content, the improvement of the fluidity and readability of the texts or the increase of the authority of the website (closely linked to the famous EEAT of Google). In reality, they are nothing more than recommendations that can also be used to position a website in the most traditional search engines.
In general, we tend to see these third-party opinions as more authentic, honest and trustworthy than the information provided by the brands themselves. This is logical, because canadian cto cio email list they are supposed to be disinterested assessments. That has its nuances, of course, but in this post we are not going to talk about purchased reviews, fake comments and other ways of manipulating this type of opinion. What we are interested in is explaining what User Generated Content is (yes, another of those terms in English that abound so much in the world of marketing), also known as UGC or user-generated content .
Every time we leave our opinion about a product or service , we are creating User Generated Content, like in the examples I mentioned a moment ago. It is something we write, see or read every day. People tend to trust other users' opinions more than direct advertising . And when they see a high rating, it automatically generates greater trust. This can make all the difference and make them decide on one business over another.
Some of the most common tips when we talk about GEO have to do with the incorporation of statistics, citations and references in the content, the improvement of the fluidity and readability of the texts or the increase of the authority of the website (closely linked to the famous EEAT of Google). In reality, they are nothing more than recommendations that can also be used to position a website in the most traditional search engines.