Build authentic connections

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Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts. They can ask specific questions and receive support without worrying about being judged.

Members get an insider’s view into how other social teams across countries and domains operate and draw from shared experiences to reach their goals. Whether it’s about new social media tools or exploring netherlands b2b leads effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics.

A screenshot of the virtual peer-to-peer discussion event hosted by the Arb featuring Tiffany Torbik, social media community manager at True Classic.

Industry-specific connections via our industry peer groups are especially helpful because advice comes from people who understand the challenges of the job first-hand. Members talk shop and share their unique marketing challenges with peers from their industry and exchange best practices that have actually worked.

Nycole Hampton, Sr. Director, Content and Engagement Marketing, GoodRx says, “An industry, and its future, is at its most powerful when the professionals within it are leveraging each other’s expertise and experiences to learn and build not only their own careers, but the industry as a whole. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”