For example, if 20 inquiries are generated via an article that is viewed by 1,000 users each month, then the conversion rate is 2%. There are five possible reasons for low conversion rates: [Cause 1] Lack of user perspective Example: There are many items on the inquiry form, so it is time-consuming to enter them [Cause 2] Targeting isn’t working Example: A product aimed at women in their 50s is being distributed to teenage men. [Cause 3] Mismatch in appeal methods Example: An appeal to teenagers to "prepare for retirement!" [Cause 4] Lack of market analysis Example: Competing with products for which there is no need [Cause 5] Not implementing the PDCA cycle based on data Example: Issues identified through data are not being translated into concrete improvement measures For the reasons mentioned above, even if you have secured a certain number of sessions, it is difficult to lead to conversions.
It is important to identify the cause and take measures. How to netherlands telegram phone number list analyze conversions Conversion analysis is essential to improving the number of conversions and conversion rate. Some people may find the word "analysis" a little difficult, so let me introduce you to the method. The method of analyzing conversions will vary depending on what you set as the conversion. For example, if you set downloading materials as a conversion, the items to analyze are as follows: Traffic (number of users who visited during a certain period of time) By checking the traffic of the download page, you can calculate the "conversion rate" along with the number of conversions.
Knowing the conversion rate makes it easier to analyze areas that need improvement. Number of transitions to the download page By understanding the number of transitions, you can check whether there are any problems with the flow. If there is a page with a low transition rate, you may be able to increase the conversion rate by adding a button that leads to downloads or revising the appeal copy. Number of document downloads By checking the difference between the number of transitions to the download page and the number of downloads, you can see how many people are missing out at the time of filling out the form.