Case studies Documents that compile reviews and before-and-after examples from companies that have introduced products or services "Examples of using in-house owned media plans" "Examples of Instagram advertising by EC businesses" 3. Beginner's guides Documents that compile basic information about products and services, manuals, Q&As, etc. "Video Marketing Beginner's Guide" "SEO Article Creation Agency Plan Introduction" 4. Research reports Documents summarizing industry trends and company surveys "2022 Telework Survey" "Video Platform Usage Survey Summary" 5. Seminar and exhibition reports Materials summarizing the contents of your company's seminars and exhibitions "2022 Budget Use Seminar Report" "Job Hunting Survey Summary" 6.
Product introductions and service comparisons Documents lebanon telegram phone number list that compare your own and other products and services "CRM Tool Comparison Guide" "SEO Tool Comparison Table" 7. Glossary Material explaining industry and product terminology "EC Industry Glossary" "Marketing Glossary" 8. Checklists and templates Templates and checklists that can be used in your business "Checklist for cost reduction" "A collection of templates for creating impactful advertisements" Reference: [Marketing] Benefits of using white papers and points to note when creating them If you want to know more about the different types of white papers, please take a look at the following article for a more detailed explanation.
Also check out this article [Adjust to the purchasing phase] Introducing 8 types of white papers! 4 steps to creating a white paper I learned that even though they are all called white papers, there are many different types. Here we will introduce how to create the white paper that your company needs. However, creating a white paper is complicated and requires many details to be decided. Therefore, we will explain the process as simply as possible in a step-by-step format.