This makes the lead taken by the presence of URLs even more interesting, as they have never reached a higher percentage of presence than hashtags since Marketing Land began carrying out the measurement.
As for the space that brands gave to social media, we can highlight ads such numbers (south korean tv series) as T-Mobile's, which, with the help of Justin Bieber, made a call to their Facebook, Instagram and Twitter accounts.
The commercials most shared by users have varied content approaches, however, as we already mentioned at the beginning of this article, political messages had a great impact by being placed in the Top 10 of shares during the Super Bowl .
The spots ranked 1, 3, 5 and 7 portrayed stories that in different ways (some more direct than others) referred to the current political situation in the United States.
First place went to Budweiser with “Born the Hard Way,” a spot that, although the brand clarified that it has been in the making since May 2016 and has nothing to do with Trump’s anti-immigration policies, sends a powerful message of inclusion to foreigners seeking the American dream. At the time of writing this article, it had more than 27 million views on YouTube.
There is an important lesson here for any brand anywhere in the world, regardless of the product or service it sells: pay attention to the context in which your users live, what their concerns and topics of conversation are.
To get their attention and connect with them you will need to be relevant, and this is only possible if you put yourself in their shoes and let your brand take center stage, not your audience.
[Tweet “The most shared content will be that which manages to identify with the user’s emotions”]
For brands advertising on television during the Super Bowl, the impact of their audiovisual pieces continues to generate conversions even after the game, according to a study conducted by YouTube.
The 20 most viewed ads since 2008 have accumulated 440 million minutes of viewing time, which is equivalent to watching the game itself 1.8 million times. This also translates into 30% more subscriptions to these brands' channels in the days following the event.
Social Media Conversation
We all know that any event of global impact, whether sporting, political or cultural, has a significant influence on what users share through social networks; it is almost like a separate event.