Social search optimization matters for social networks

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Marketing organizations are using SEO best practices on social platforms like YouTube to increase views and promote their channel. YouTube videos and features like chapter titles show up in Google search results so marketers can optimize. For example, you can use target keywords in titles and descriptions. Adding captions will also send a positive signal to the YouTube algorithm.

How to optimize your social profiles for SEO
We’re going to focus on actionable optimizations that’ll denmark b2b leads increase your social channels’ visibility in the SERPs. The good news is that doing so doesn’t mean overhauling your presence or making any major changes. Here are the basics of social media SEO:

Fill out your social profiles with as many details as possible
Some platforms have much more real estate than others to fill in your details (think: Facebook’s generous “About” section(s) versus a minimalist Instagram’s bio). Either way, don’t let these spaces go to waste. Make a point to include industry and brand keywords, location and relevant links.

Buckhead Village District's Instagram profile. The shopping district includes information about their location and a link in bio.

Integrate keywords into your profile(s) and posts
Speaking of keywords, consider that social media at large is becoming more and more search-oriented. Performing keyword research is a good idea just for the sake of finding potential topics to post about and likewise optimizing your content for visibility. You don’t have to (nor should you) optimize every single caption or description that you write.

However, there are plenty of opportunities to integrate keywords into your posts naturally if you’re aware of them. This is especially true on platforms like YouTube, LinkedIn or Pinterest where you have plenty of characters to work with.

A pin from Trader Joe's on Pinterest featuring a recipe for maple marshmallow popcorn bars.