Click here to see Nile's site improvement proposals!/ table of contents What is quantitative analysis? Why quantitative analysis can be used in marketing Qualitative analysis is also important in marketing The unique strengths of qualitative analysis Combine quantitative and qualitative methods to perform high-quality analysis What is quantitative analysis? Quantitative analysis is a method of analysis using numerical data. Numerical data can be anything, such as the number of pageviews on a website, the number of responses to a survey, or even the age of the people who viewed or responded to the survey.
By closely examining these numbers, you can determine cambodia telegram phone number list current issues and future directions. Quantitative Analysis Marketing Why quantitative analysis can be used in marketing Quantitative analysis is one of the most effective analytical methods for marketing activities. From here, we will explain why quantitative analysis can be used in marketing. Quantitative Analysis Marketing It can clarify the problem Since quantitative analysis is based on numerical data, it has the advantage of making issues clearer. For example, if sales from an EC site are not as high as expected, by looking closely at the numbers through quantitative analysis, you can easily find issues such as low numbers of accesses and page views, or a high rate of people abandoning the site midway.
In the world of marketing, it is basically impossible for a customer to suddenly appear one day and make a purchase or order from there. A potential customer must discover you, become interested in you, and buy from you. Only after going through this series of steps can you reach your goal. That is why there should not be even one weak point in the numerical data at each step, and by conducting quantitative analysis, it becomes possible to clarify where the weak points are.