This is the number of times the email has been opened, regardless of the number of recipients. That is, it includes repetitions by a single recipient.
A normal opening rate would be between 10-15%. If it is below that, it means that something is not working well. The subject line is probably not well defined. If a subject line works, it encourages people to open the email.
Another problem may be that segmenting your database is not enough. Personalizing the subject and sender address, for example with a professional domain, can help increase the opening of your emails.
Click-through rate
Shows the number of recipients who clicked on the link in your email. An optimal rate is around 5%. If it is equal or higher, it is because the links and CTAs are well placed. This will generate traffic to your website.
Reactivity rate
This is the number of recipients who opened your email and sri lanka whatsapp resource then clicked on the link inside. An acceptable rate is around 15%.
A good reactivity rate is a sign that the content of your email is interesting and captures the attention of recipients. As a result, some recipients will click on the links, enter your website and convert (buy, register, etc.)
Casualty rate
This is the number of recipients who clicked on the unsubscribe link in your newsletter subscription. If the percentage is high, it will be because there was a high number of users subscribed to your newsletter who were not really interested in the content, product or service you offer.
With a professional tool, users who unsubscribe are automatically saved on a ' black list'. Those who are on the list will not receive your future newsletters. This way you can avoid problems such as not respecting user rectification and spamming.
Bounce rate
These are emails that have been returned to your inbox. In other words, they have not reached the recipient's inbox. The email bounces back to the sender's inbox with a message informing them of the failed delivery.
This can happen for a number of reasons. The main one is that the address you have collected is incorrect or does not exist. Before sending your campaigns, you can use a feature that analyzes the email addresses added to your campaigns.
Another reason may be that the recipient's inbox is full and they cannot receive any more emails. It may also be that the email providers have filtered the email as spam, due to signs of inappropriate commercial email.