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Screenshot of Sprout Influencer Marketing's UI showcasing influencer marketing topic report performance scorecard

Posted: Thu Jan 23, 2025 3:39 am
by fomayof928@mowline
Our research also found most social marketers consider social media engagement data a vital influencer marketing metric to secure internal buy-in for influencer marketing. You can also track the engagement rate by multiplying 100 by the sum of likes, shares and comments, then dividing them by the influencer’s follower count.

To make this process faster and easier, use social media czechia b2b leads analytics platforms like Sprout Social to automatically track engagement rates for you.

Audience growth
This metric refers to an increase in the brand’s social media followers due to influencer collaborations. A growing audience signals that people are regularly interested in what you have to share, amplifying your brand’s reach and awareness.

Gymshark, for example, has grown a social media following of millions by collaborating with UK and international fitness influencers who frequently promote the brand’s products on their social handles.



In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.