Amazon Advertising and its components
According to Amazon, the brand has over 300 million active customer accounts worldwide, so it’s no surprise (and it shouldn’t be) that it claims to have a deep understanding of its users and purchasing behaviors, mapping their entire journey and interests. This is attractive to any advertiser in itself. And when we talk about Amazon , everything is in the superlative, so you should already be well aware of the size of its ecommerce platform. Check out some of the tool options and ad types that we’re excited to try.
Sponsored Products – Self-service, pay-per-click ads for individual product listings appear in shopping results and on a product’s detail pages.
Sponsored Brands – Self-serve, pay-per-click ads for brands appear in shopping results and feature a custom headline, brand logo, and multiple products.
Sponsored Display – Self-service display ads use automatically generated ad creatives that are code number of philippines targeted to audiences created based on relevant Amazon shopping interests.
Stores – Free, multi-page branded destinations on Amazon showcase your product portfolio and help tell your brand story.
Audio Ads – Ads play in the free version of Amazon Music on Alexa-enabled devices, including Echo and Fire TV, as well as on mobile devices and desktop computers.
Video Ads – Over-the-top (OTT) video ads appear on connected TVs, publisher channels and networks, IMDb, and IMDb TV. Out-stream video ads appear outside of video content, both on and off Amazon.
Personalized Advertising – These personalized advertising experiences are created in partnership with Amazon Advertising account executives.
Amazon DSP – Amazon’s demand-side platform allows advertisers to programmatically buy display, video, and audio ads.
The efficiency of this entire range of ad formats can be monitored by the platform itself using well-known indicators and KPIs, as well as some of Amazon's own metrics, of course. Budget options are also flexible according to the advertiser's needs and can start at very low values. You may already be familiar with this if you already advertise on search on Google Ads.