So how do you create evergreen content?
What is evergreen content
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You might think that all online content is sustainable, since once published, blog posts don’t just disappear. Evergreen content is different. True evergreen content remains relevant to your business and drives traffic to your website. Effective content marketers understand that maintaining the shelf life of their content is crucial and make it a core element of their content marketing strategy .
Writing evergreen content revolves around a topic that is relevant to your readers cellphone number philippines format regardless of the current news cycle or season. Topics and evergreen content are used somewhat interchangeably, and that is incorrect. Good evergreen topics consistently attract the interest of people looking for answers to specific questions and have consistent or increasing search volumes over time. Evergreen content is information about one of these topics and can be updated as needed.
Evergreen content tends to get more shares than trending topics. Because topics always remain relevant, people will continually share them on social media, year after year.
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Here are some ideas for creating great content that checks the evergreen box, best practices and tips for writing evergreen content, and improving your content strategy over time.
Examples of evergreen content
1. Practical cases
Many consumers say they trust online reviews as much as personal recommendations. Take advantage of this by writing case studies, which are long-form reviews. You tell the reader about someone's experience with your product or service. Audiences like case studies because they show how someone got the exact result they were looking for.
You can also differentiate yourself from more common forms of advice by pointing out errors that were included in a widely read post. Or by talking about common grammar or usage errors you see in a blog's content. Instead of helping readers achieve a goal, you're making sure they don't go in the wrong direction. This type of article is attention-grabbing because it brings up an issue that most people may never have considered: they might be doing something wrong.
2. Infographic
A considerable amount of useful information can be compiled in a visually appealing way that is easy for a reader to understand. But pretty graphics are not enough; they are necessary but barely sufficient for evergreen content. Be sure to also include the following:
Precise conclusions obtained through in-depth research.
Compelling examples
An effective, solid and concise text within the infographic itself.
Useful information that answers the public's questions.
And all of this must be visually appealing, while being organized and easy to read.
3. Practical guides
Provide step-by-step instructions that directly address why people want to learn how to do something. These guides aren’t just for beginners. You can create evergreen how-to guides for all experience levels of your audience and for any topic, even if it’s tangentially related to your product.
4. Glossaries
Give your audience one place to find all the definitions they might need on a specific topic or market segment. Update them based on current usage and terms that are coming into use, as well as words that are no longer considered relevant by thought leaders in your niche.
Best practices for managing evergreen content
5. Update content
Use rankings as an indicator of relevance and track your position. If Google lowers your rankings, your topic may be evergreen, but your content is not. Common areas that become outdated include statistics, processes, screenshots, broken or irrelevant links, or using a specific year in titles. You can add more recent data or statistics, updated product information, and more recent images. Once you've updated your evergreen content, you can republish and promote it.
6. Go deeper
Even if you don't have something unique, you can still generate traffic and attention by being the best guide on a topic. You have to go for quality and depth. It's not about being long for the sake of being long, but about being the most comprehensive. Include so many definitions that your article will be bookmarked and returned to repeatedly.