6 Step-by-Step SEO Strategies from Javier Gosende
Posted: Thu Jan 23, 2025 3:24 am
6 Step-by-Step SEO Strategies from Javier Gosende
Javier Gosende is an expert SEO consultant and online marketing trainer. He was with us at ProMarketingDay and told us 6 strategies to achieve results through SEO . And he did it in a very original way: with the Marvel universe.
The 6 Gems of SEO Strategy
In case you're not up to date, in the Marvel universe Thanos collected the 6 Infinity Stones. Each one had a unique ability and great power.
You have 6 strategies or practices to harness the great positioning power that resides in your business if you know how to use it.
SEO Analysis
These SEO strategies are:
Space Gem: SEO Analytics in the Details
Soul Gem: User Reviews
Mind Gem: User Response
Time Gem: Fresh Content.
Reality gem: knowing where to focus.
Gem of power: the blog.
But if you're not a Marvel fan, these SEO strategies may not sound familiar to you. That's why the SEO expert dedicated the rest of his talk to explaining each of them in detail.
1. Space Gem: SEO Analysis of the Details
Google communicates with us through Google Search Console . And we must not only know how to measure, but also how to interpret the data we obtain.
Furthermore, to make an informed decision about what actions to take to improve your SEO , you must focus on analyzing and interpreting the details, with common sense and in depth. We cannot stay on the surface, because that can make the difference to improve your performance.
The best SEO consultants are Google Analytics and Google Search Console tools.
But how can we analyse in detail the keywords that attract traffic? How do landing pages respond? How do external links help us or why are we interested in being specific? We find the answers to all these questions throughout Javier's presentation.
How to know which keywords attract traffic
The Google Search Console performance report shows a table of keywords that are timeshare owners email database driving clicks and impressions. It also shows the CTR and the percentage of people who clicked.
This will help us decide which keywords to attack. In fact, we can look at the keywords that already bring in traffic and order them in columns of impressions, from highest to lowest. The impressions for each keyword are equivalent to the number of searches it has.
Now, look. Among those with the highest number of impressions, which ones are below the top 3? Those lower positions are the ones that can be improved and, therefore, are the ones we need to attack.
EXAMPLE
SEO Strategies
Let's look at this process using an example from a decoration blog, specializing in the subject of vintage .
In this report, we see that 96 thousand impressions have the word “vintage” in their meaning. The word was searched a lot, but it was in position #7, and that position could be improved.
With this information, Javier suggests prioritizing it and focusing on working on it, because, according to Search Console, if it went from position #7 to #1, it was likely that the traffic impact would be much greater than attacking other words.
How to analyze the SEO of landing pages
To analyze the impact and traffic of the landing pages or pages, we continue with the Search Console performance report. After ordering them from most clicks to least clicks, we should again observe and analyze.
Continuing with the example of the vintage blog, we can see an article about vintage colors, which was ranked #1 for the word “vintage colors.”
That position was fine, and there was no need to do anything at the moment. However, other words such as “vintage green” or “vintage blue” that were in position #2 or #3 did have a little room for improvement.
Now, how can we improve them? At this point, Gosende offers us two options :
On the one hand, we could create a new article that only talks about “vintage blue”, and another about “vintage green”.
On the other hand, we could update that article, taking advantage of the fact that it is already old, has authority and has inbound links, and add new content talking about these two topics.
As you can see, there is no absolute SEO strategy. The key is to make decisions with common sense, with criteria, and to launch ourselves into experimentation based on data.
Why analyze SEO specifically
Analysing SEO in a specific way is crucial because it is in the small details that the difference can be found. To do this, Javier showed us an example of the well-known brand Zalando.
Zalando's SEO visibility had grown significantly over the past few years. However, the index from Search Console and Analytics spoke of its overall visibility, as an average of all its landing pages.
And we shouldn't settle for that average. Overall visibility was not as good as it could be due to the improvable visibility of each landing page.
Javier explains how Zalando, which was generally doing well with its global visibility, was not doing well in the “men’s sneakers” category.
It was necessary to go in, analyse and take measures to improve its positioning so that all areas grew equally. That is why analysing specifically is a good way to improve your results.
Javier Gosende is an expert SEO consultant and online marketing trainer. He was with us at ProMarketingDay and told us 6 strategies to achieve results through SEO . And he did it in a very original way: with the Marvel universe.
The 6 Gems of SEO Strategy
In case you're not up to date, in the Marvel universe Thanos collected the 6 Infinity Stones. Each one had a unique ability and great power.
You have 6 strategies or practices to harness the great positioning power that resides in your business if you know how to use it.
SEO Analysis
These SEO strategies are:
Space Gem: SEO Analytics in the Details
Soul Gem: User Reviews
Mind Gem: User Response
Time Gem: Fresh Content.
Reality gem: knowing where to focus.
Gem of power: the blog.
But if you're not a Marvel fan, these SEO strategies may not sound familiar to you. That's why the SEO expert dedicated the rest of his talk to explaining each of them in detail.
1. Space Gem: SEO Analysis of the Details
Google communicates with us through Google Search Console . And we must not only know how to measure, but also how to interpret the data we obtain.
Furthermore, to make an informed decision about what actions to take to improve your SEO , you must focus on analyzing and interpreting the details, with common sense and in depth. We cannot stay on the surface, because that can make the difference to improve your performance.
The best SEO consultants are Google Analytics and Google Search Console tools.
But how can we analyse in detail the keywords that attract traffic? How do landing pages respond? How do external links help us or why are we interested in being specific? We find the answers to all these questions throughout Javier's presentation.
How to know which keywords attract traffic
The Google Search Console performance report shows a table of keywords that are timeshare owners email database driving clicks and impressions. It also shows the CTR and the percentage of people who clicked.
This will help us decide which keywords to attack. In fact, we can look at the keywords that already bring in traffic and order them in columns of impressions, from highest to lowest. The impressions for each keyword are equivalent to the number of searches it has.
Now, look. Among those with the highest number of impressions, which ones are below the top 3? Those lower positions are the ones that can be improved and, therefore, are the ones we need to attack.
EXAMPLE
SEO Strategies
Let's look at this process using an example from a decoration blog, specializing in the subject of vintage .
In this report, we see that 96 thousand impressions have the word “vintage” in their meaning. The word was searched a lot, but it was in position #7, and that position could be improved.
With this information, Javier suggests prioritizing it and focusing on working on it, because, according to Search Console, if it went from position #7 to #1, it was likely that the traffic impact would be much greater than attacking other words.
How to analyze the SEO of landing pages
To analyze the impact and traffic of the landing pages or pages, we continue with the Search Console performance report. After ordering them from most clicks to least clicks, we should again observe and analyze.
Continuing with the example of the vintage blog, we can see an article about vintage colors, which was ranked #1 for the word “vintage colors.”
That position was fine, and there was no need to do anything at the moment. However, other words such as “vintage green” or “vintage blue” that were in position #2 or #3 did have a little room for improvement.
Now, how can we improve them? At this point, Gosende offers us two options :
On the one hand, we could create a new article that only talks about “vintage blue”, and another about “vintage green”.
On the other hand, we could update that article, taking advantage of the fact that it is already old, has authority and has inbound links, and add new content talking about these two topics.
As you can see, there is no absolute SEO strategy. The key is to make decisions with common sense, with criteria, and to launch ourselves into experimentation based on data.
Why analyze SEO specifically
Analysing SEO in a specific way is crucial because it is in the small details that the difference can be found. To do this, Javier showed us an example of the well-known brand Zalando.
Zalando's SEO visibility had grown significantly over the past few years. However, the index from Search Console and Analytics spoke of its overall visibility, as an average of all its landing pages.
And we shouldn't settle for that average. Overall visibility was not as good as it could be due to the improvable visibility of each landing page.
Javier explains how Zalando, which was generally doing well with its global visibility, was not doing well in the “men’s sneakers” category.
It was necessary to go in, analyse and take measures to improve its positioning so that all areas grew equally. That is why analysing specifically is a good way to improve your results.